Google Ads for Lead generation websites: How to improve the quality of your leads

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Summary

In this conversation, Femi Olajiga discusses the critical relationship between Google Ads and lead generation, particularly in the B2B sector. He emphasizes the importance of aligning the sales team with the Google Ads team to improve lead quality. Key topics include understanding customer motivations, effective keyword research, the significance of ad copy, analyzing customer behavior, and the necessity of local context in managing Google Ads. Olajiga also highlights the importance of optimizing bidding strategies and the potential pitfalls of outsourcing Google Ads management.