"Good to Great" by Jim Collins

"Good to Great" by Jim Collins details a five-year research project examining the transformation of companies from being "good" to being "great." The book explores various factors that contribute to this transition, including the importance of Level 5 leadership, the role of a Hedgehog Concept, the impact of a culture of discipline, and the influence of technology as an accelerator of progress. Collins’s research provides a framework for understanding and implementing these principles, ultimately arguing that achieving greatness is a process of persistent improvement, rather than relying on dramatic, overnight changes.