Good Strategic Hygiene

Annual plans, campaign ideas, and creative concepts are all high-visibility deliverables that often are surrounded by stress. And when things get stressful, we as humans are inclined to take shortcuts. When you let your strategy hygiene go in marketing, you're hurting the integrity of your thinking. This week, we explore 3 key behaviors you want to keep up so that hygiene stays in check and you lay a strong foundation for ideas to build from.

Show notes:

• I recommend following Sweathead and Mark Pollard for ongoing strat chat; here is a great resource relevant to our discussion in this episode
• Here are a few helpful strategic planning models to aid in your thinking from HubSpot

🤘Check out more information and resources at stephparker.com.

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