I just wrapped a workshop for consignment shop owners and I have a big win to share that will help you crush your next piece of content and finally get out of 200 view jail. Fun fact: your next viral video is already sitting on your phone, just waiting for the right hook. You already know that storytelling and human connection are key elements for creating good content, but today we’ll go a step further and I’ll break down the viral reel one consignment store owner created in my workshop. She shared a simple reel that landed perfectly with her audience using a three week old video clip she found in her camera roll and a touching human moment.

In this episode we’ll be covering:

• A peek into my weekend workshop with an amazing group of women and how they finally broke out of 200 view jail.
• The storytelling potential I envisioned for this group of consignment shop owners.
• A viral reel case study: how we turned a B-roll reel about a postman into viral success by adding more context and emotional appeal.
• What it means to close the loop when we create a piece of content, and why it’s important!
• If you’re wondering how to get access to all the great trending audio sounds you hear on Instagram, I have the quick fix you need to start using those sounds asap!

Featured content in this episode:

• Chic_and_unique_burlington: Our postman…

Recommended episodes:

• Episode 94: You Want Your Content to Fit Your Life, Not Become Your Life
• Episode 95: Building Real Community with Stories and Shared Moments
• Episode 96: Boost Retention Rates and Create Memorable Content that Feels Human
• Episode 100: Use Identity Driven Content to Connect and Engage with Your Audience
• Episode 101: Double Your Views on Instagram with the RISE Formula

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Join me in the Reels Lab!

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I don’t see anyone else talking about this, but it is absolutely crucial for anyone creating content in 2026. We should see ourselves mirrored in your hooks. So many people are missing this when they post, creating content that people simply consume instead of content they actually see themselves in. Taste driven content goes beyond simple product recommendations, it directly taps into our identities of who we are and who we want to be. So next time you start to tap post, I want you to ask yourself, will this grab their attention by taste alone?

In this episode we’ll be covering:

• How taste driven content makes your audience feel seen and connected when they are scrolling (solving 99% of your Instagram marketing problems!?)
• Examples of irresistible hooks, visual cues, and specific callouts that instantly align your brand with the people you truly want to serve.
• Creating value through connection and making sure people feel seen in your content.
• Using visual storytelling (B-roll, branding, and aesthetics) to quickly grab attention on Instagram and TikTok.
• Naming your audience’s taste with identity call outs, building instant connection and engagement.

Featured content in this episode:

• Jkb.journal: Your cleaner shouldn’t need a warning label
• Jessandmissamelia: POV She kept you up all night
• Kaivalondon: Milestone ring stack
• Berlingerjewelry: Normalize smaller engagement rings
• Henryjwade: Do you want to go camping?
• Lauramvila: When I say I want a big candle
• Vivianshayhome: I’m an artist kitchen remodel

Recommended episodes:

• Episode 19: Convert Viewers to Followers with the “That’s Me” Reel
• Episode 83: Use the REP Hook Formula and Start Filling in the Missing Pieces
• Episode 92: This is the Era of Experiences and Belonging
• Episode 96: Boost Retention Rates and Create Memorable Content that Feels Human
• Episode 97: We All Love Familiarity, Here’s How to Create that Familiar Feeling in Your Content
• Episode 100: Use Identity Driven Content to Connect and Engage with Your Audience
  
  

Send a message!

If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)

Join me in the Reels Lab!

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In this episode, I dive into Instagram’s latest advice straight from the Creators account, breaking down what really drives your reach and engagement, and showing you how to actually put these tips to work. We’ll discuss why showing your personality and values matters just as much as your niche and we are officially busting the myth that Instagram’s algorithm changes all the time. We’ll walk through the practical do’s and don’ts for your content, including how authentic interactions, great lighting, and trending audio can make all the difference.

In this episode we’ll be covering:

• Latest Reels Lab success story of how my student gained 350 followers from a single post and how your content doesn’t have to be all business.
• Fun fact: Instagram hasn’t changed. What’s changed is what resonates with users, that includes the type of content we want to see and how we interact with it.
• Understanding the Instagram algorithm and how it works for you, so that you can actually grow your account.
• Instagram’s official tips for how to boost your reach, focusing on authentic interactions, video quality, and trending audio.
• What hurts your reach the most when it comes to creating content.
• Additional tips to consider when you’re trying to create engaging social media content.

Featured content in this episode:

• Shannonmckinstrie: The hook formula I swear by
• Creators: What helps your reach

Recommended episodes:

• Episode 57: Repurpose Your Content for More Impact with Less Effort
• Episode 79: Posting Isn’t the Only Way to Grow: Engage More Using This Simple 10-10-10 Method
• Episode 84: Train the Instagram Algorithm to Hype Up Your Content
• Episode 93: The Instagram Algorithm is Not the Villain: Being More Intentional with Your Content
• Episode 94: You Want Your Content to Fit Your Life, Not Become Your Life
• Episode 101: Double Your Views on Instagram with the RISE Formula

Send a message!

If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)

Join me in the Reels Lab!

Love this conversation? Make sure to follow and subscribe so you never miss an episode.

Connect with me on Instagram!