Let’s kick off the new year with a little fun as I share some TikTok’s that had me laughing out loud. We’ll dive into why these viral moments were such a hit and we’re bringing it all back to community because this year we want to create content that truly connects by sharing real journeys and moments. I hope this episode reminds you that social media success starts with community and being you. So take a breath and join me for a light but meaningful start to the year.

In this episode we’ll be covering:

• The importance of building a community on social media that sticks with you long after the initial journey ends.
• Sharing personal journeys and moments online helps bond with your audience, creating loyal followers.
• Viral videos that showcase a vibrant and engaged community rallying around a shared moment.
• Sharing fresh perspectives and behind-the-scenes moments.
• Pivoting your content doesn’t have to mean losing your audience.
• Getting active in comment sections and using stories to spark genuine interaction.

Featured content in this episode:

• _tatianaforbes
• Viral Topgolf
• Fixed for Logan

Recommended episodes:

• Episode 076: Create Content That Makes Them Want to Keeping Coming Back
• Episode 082: How to Get New (and Old!) Followers to Binge Your Content
• Episode 091: My Personal Predictions for Instagram in 2026
• Episode 092: This is the Era of Experiences and Belonging
• Episode 093: The Instagram Algorithm is Not the Villain: Being More Intentional with Your Content
• Episode 094: You Want Your Content to Fit Your Life, Not Become Your Life

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As business owners who are creating social media content, the stakes feel so high and the pressure is so heavy, but I want you to remember that your content needs to support your life and your lifestyle, not replace it. The best content doesn’t come from overthinking it or forcing ideas, it comes from living our real everyday lives and sharing those authentic moments, opinions, and experiences online. I’ll walk you through why the magic of social media lies in showcasing your personality and lived experience, and I’m sharing some fun content examples to help you get some quick wins so you can approach content creation with renewed energy as we head into 2026.

In this episode we’ll be covering:

• How to make content creation less overwhelming by living your life, record what you're already doing and turn that into content.
• Sharing what your audience is too afraid to say or something that they haven't really thought of in that way.
• Using your lived experience to create relatable posts that connect with your followers.
• Why brands and products need a unique personality to succeed on social media in 2026.
• Content examples that drive engagement and growth using the 4H’s: helpful, humorous, heard, and happenings..
• Tips for integrating content creation into your routine without it taking over your life.

Featured content in this episode:

• Wonderfilled_life_: This coffee smells like everything is getting thrown away today
• Dr.zachtrevino: Merry Christmas to everyone except…
• Hanashappyhome: Small starter home
• Charlotteetiquette: One polite habit…
• Lydkerr: Turns out veggies are delicious
• Boringfriends: Support smaller businesses

Recommended episodes:

• Episode 006: Selling a Lifestyle, Not Just a Product
• Episode 044: Become Their Favorite Comfort Creator with Everyday Moments
• Episode 063: Was That an Ad? Even the Big Brands are Making it Personal
• Episode 070: Instagram Growth Hacks That Actually Work and Give Your Account Personality
• Episode 092: This is the Era of Experiences and Belonging

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Join me in the Reels Lab!

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If you’ve been feeling confused, overwhelmed, or just simply stressed out by Instagram this past year, it’s time to change your approach for 2026. It’s not 2020 anymore and content strategies have changed. Going into the new year, we’re focusing on crafting a more intentional content strategy that’s all about authentic connection, powerful storytelling, and understanding exactly what your audience craves. We’ll discuss a major Instagram update from this past week (hashtags aren’t dead), how to best apply the change to your own content, and why it might feel like the algorithm is the enemy (it’s really not!). Let’s make 2026 our best year yet!

In this episode we’ll be covering:

• The latest update from Instagram: New hashtag update limits usage to three to five relevant hashtags per post.
• Prioritizing intentional content, with keyword-rich captions and on-screen text.
• Keeping audiences engaged and increasing retention rates through storytelling and humanizing your content.
• Using me-centric storytelling hooks and relatable language that builds emotional connection, driving shares and saves.
• Doing audience research and speaking directly to followers' needs, interests, and lifestyles for optimal reach.
• The algorithm myths: Instagram rewards valuable content that genuinely resonates with people.

Featured content in this episode:

• Hashtag Update

Recommended episodes:

• Episode 088: Find Your Content Rhythm and Build a Simple Content Strategy
• Episode 089: How You’re Going to Become Really Good at Content Creation in 2026 (Part 1)
• Episode 090: How You’re Going to Become Really Good at Content Creation in 2026 (Part 2)
• Episode 091: My Personal Predictions for Instagram in 2026
• Episode 092: This is the Era of Experiences and Belonging

Send a message!

If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)

Join me in the Reels Lab!

Love this conversation? Make sure to follow and subscribe so you never miss an episode.

Connect with me on Instagram!