What really drives growth on social media? It might not be what you think. If you’ve ever felt stuck in a niche or worried your content is too personal to help your business, you need to hear this. I’m sharing how my mentor Sara Wiles exploded her Instagram following just by posting what she’s passionate about, and how big brands are nailing social by being, well, more human. We’ll break down my top two Instagram growth hacks, focusing on bonding with your audience and creating content that’s all you, even if it feels a little uncomfortable. I’ll discuss real content examples for inspiration, and make sure you don’t miss your assignment at the end! Whether you’re a business owner, service provider, or just wanting to have more fun online, this episode is packed with advice to remind you why social media can be enjoyable and effective.

In this episode we’ll be covering:

• My two favorite Instagram growth hacks that I’ve been using for years.
• How to get outside your niche to attract followers and boost your engagement.
• Reminder to include "I" and "my" in your content to humanize your brand.
• How authentic interactions can trigger organic Instagram follower growth.
• The importance of posting non-business content for relatable moments
• Why entertaining, personal posts drive brand awareness, ditching icky marketing tactics.
• Embracing trending challenges and sharing life moments to bond with others on social media.

Featured content in this episode:

• Reel: New trend!
• Carousel: Popular Juice Company

Other episodes you might have missed:

• Episode 062: Why You Don’t Need Fancy Content to Stand Out
• Episode 063: Was That an Ad? Even the Big Brands are Making it Personal
• Episode 064: POV: They’re hitting follow… Immediately
• Episode 067: The Importance of Belonging on Social Media

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Let’s unpack what’s really working on social media right now, it’s all about feeling and nostalgia. In this episode I’m diving into why people are craving content that’s emotional, specific, and makes them feel something. I share real examples of trending content, including two major summer trends that I’m loving, plus actionable ways you can apply these trends to your own business, whether you’re in real estate, education, hospitality, or any other industry. We’ll discuss how specificity and a little nostalgia can turn even the most standard tip or post into something people want to save, share, and return to, because let’s be honest, boring hooks are out. Tune in and let’s create content that makes people reflect, laugh, or just pause and exhale!

In this episode we’ll be covering:

• How important emotion-driven content is and why it works so well.
• Quick recap of the 4H Method (Heard, Helpful, Humor, and Happenings) and how it fits into this summer’s hottest trending content.
• Real examples of viral reels with an emphasis on nostalgia, like having a 90s summer.
• Adding specificity to your hooks to take it from bland and boring to evoking emotions and feelings, no matter what industry you’re in.
• Leveraging ChatGPT to help generate specific, emotion evoking content ideas.

Links to content in this episode:

• Carousel: I want to be that house
• Reel: Reminder to frame your momentos
• Reel: Top five mornings
• Reel: Blood Tests
• Reel: Don’t ask me for advice

Other episodes you might have missed:

• Episode 042: Your Simple B-Roll Can Become Easy Reels That Actually Convert
• Episode 053: Use Customer Insights to Create Reels That Attract and Convert
• Episode 061: Use The Relatable Expert Hook to Create Your Next Helpful Reel
• Episode 064: POV: They’re hitting follow… Immediately

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Love this conversation? Make sure to follow so you never miss an episode.

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It’s time to wrap up our deep dive into the power of belonging in your social media marketing. In this episode, we’ll discuss creating “heard” content, evergreen strategies like the “you’re not alone” messaging and why pinning empathetic, relatable posts or reintroducing yourself can establish a welcoming vibe for new and returning visitors. With an emphasis on storytelling, we’ll talk about using customer wins, founder stories, and everyday relatable moments to spark a “that’s me!” reaction, inviting your audience to participate and trust your brand.

In this episode we’ll be covering:

• The power of belonging in social media marketing and how it drives audience engagement.
• Creating content that helps your followers feel seen and heard.
• Strategies for crafting “you are not alone” messaging to build a strong online community.
• Tips for creating evergreen, relatable content that resonates with your audience and boosts loyalty, including a reintroduction post or a founder’s story.
• Encouragement to use authentic stories, humor, and personality to nurture a sense of community and connection.

Links to reels in this episode:

• Reel: Elizabeth’s Reintroduction

Other episodes you might have missed:

• Episode 019: Convert Viewers to Followers with the “That’s Me” Reel
• Episode 040: Build More Connections with Everyday Moments
• Episode 049: Relatable Humor That Says “They Get Me!”
• Episode 067: The Importance of Belonging on Social Media

Send a message!

Join me in the Reels Lab!

Love this conversation? Make sure to follow so you never miss an episode.

Let's connect on Instagram!