Social media isn’t just about churning out endless posts, it’s also about genuine engagement and community building. Even if you only have a few minutes a day, you can still build engagement into your daily routine. I'll walk you through my signature 10-10-10 Method aka The Shannon Method, for intentional engagement, and share stories of how meaningful conversations, (yes, real convos in the DMs!) can lead to unexpected friendships, collaborations, and business growth. Whether you’re managing a brand, just starting out, or simply feeling overwhelmed with social media, you can take this simple engagement strategy, customize it, and run with it!

In this episode we’ll be covering:

• My 10-10-10 Method for Instagram engagement and community building, breaking down each step.
• Sparking real conversations and connections with meaningful comments instead of boring generic comments that get overlooked.
• How daily, consistent engagement still leads to account growth with minimal posting.
• Engaging with hashtags and accounts your target audience follows, including local businesses or influencers.
• Building genuine relationships through the DMs and connecting over shared experiences or interests.
• Thinking of social media as a networking opportunity and perfect for introverts wanting to grow their business.

Recommended episodes:

• Episode 034: Is Engagement the Most Important Metric on Instagram?
• Episode 043: We’re Getting Back to Basics and Loving Our Content
• Episode 062: Why You Don’t Need Fancy Content to Stand Out
• Episode 070: Instagram Growth Hacks That Actually Work and Give Your Account Personality

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If you’ve been looking for your winning content strategy: it’s hiding in plain sight! We’ll discuss our favorite type of content right now: personal and less polished, while we break down real examples with viral hooks. Plus, I'm going beyond just Instagram today, I’ll let you in on my favorite carousels taking both Instagram and TikTok by storm (with links!) and we’ll talk about studying your own scrolling and buying habits to unlock the kind of content that drives engagement and sales, all while keeping things authentic and fun.

In this episode we’ll be covering:

• Discovering your winning content strategy through observation, leaning into what's already working on Instagram and TikTok.
• A real-life listener success story: growing to 126,000 followers in just one year using content hooks I’ve shared on this podcast!
• How to analyze viral brands outside your niche to inspire fresh and effective content ideas.
• The Nitro Bar's repeating, human-focused content formulas that keep outperforming the typical marketing guru advice.
• Creating your own carousel posts with candid photos and overlaying text.
• Human connection, emotional storytelling, and authenticity are more powerful than overly-polished, scripted posts.
• A little self-reflection on your own buying and scrolling behavior to help shape your unique content strategy.

Featured content in this episode:

• Cozycornerkai: Solo dates I love
• AshleyKburns: The stuff Zillow won’t tell you
• Kaylaskitchandfix: Carousel day
• Chacekitchen: Soup season Carousel
• Courthaynes4: How to heal from anxiety
• Btswsuki: Websites I can’t live without
• Mita.studioo: Next projects on my sewing list
• Inspirewithyas_: Books I think every highly sensitive girl should read
• Annnamiller: Top books I recommend as a Christian therapist

Recommended episodes:

• Episode 062: Why You Don’t Need Fancy Content to Stand Out
• Episode 074: How to Humanize Your Account When You Feel Stuck in Business Mode
• Episode 076: Create Content That Makes Them Want to Keeping Coming Back
• Episode 077: Simple B-Roll and Strong Hooks for Low-Effort, High-Impact Instagram Content

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Sometimes creating new, original content just isn’t in the cards. It’s been a busy, chaotic week here, so I’m sharing my go-to for creating content when life gets too busy to plan, edit, and create something new. I’m sharing how I use intentional B-roll days, compelling hooks, and the magic of repurposing to consistently show up on social media without burning out. We’ll discuss practical tips for capturing your own engaging B-roll, along with tons of examples using my favorite hooks that will help you feel inspired, no fancy editing or crazy carousel posts required.

In this episode we’ll be covering:

• Tips for creating easy, low-effort Instagram and TikTok content using simple B-roll footage.
• How to plan and schedule B-roll days for consistent, stress-free social media posts when you don’t have the time.
• Repurposing old captions and footage to save time and consistently post “new” content.
• Viral B-roll content ideas for business owners with limited time for social media.
• Using relatable, human moments and industry-specific B roll to boost engagement.
• Effective examples of hooks and captions that connect with viewers and continue to drive followers into your funnel.

Featured content in this episode:

• Onebodycoaching: Full disrespect…
• Wildzanksy: You want to stop being a miserable mom?
• Jonwilliamsfitness: Protein bowls I eat on repeat…
• Flashesofstyle: It’s ok diva fall is coming
• Shannonmckinstrie: Batch record B-roll with me

Recommended episodes:

• Episode 041: Let’s Make Content Creation the Easiest Thing on Your To Do List
• Episode 042: Your Simple B-Roll Can Become Easy Reels That Actually Convert
• Episode 055: We Love B-Roll Because Simple, Shareable Content Never Goes Out of Style
• Episode 057: Repurpose Your Content for More Impact with Less Effort
• Episode 075: Here’s What I Would Post for You on Instagram This Week

Send a message!

Join me in the Reels Lab!

Love this conversation? Make sure to follow and subscribe so you never miss an episode.

Connect with me on Instagram!