Ready or not, the holiday season is here! Let’s dive into holiday content ideas that will spark your creativity, no matter what your niche may be. From trending buzzwords to repurposing your best-performing posts with a seasonal twist, I’ll walk you through tons of actionable hooks, scenarios, and brand-specific concepts to help your content stand out this time of year. Whether you’re in real estate, food, home interiors, writing, or even a lawyer or pediatrician, I’ve got strategies that you can use too. This season can feel chaotic and stressful, but I want it to be fun!

In this episode we’ll be covering:

• How to train your Instagram algorithm for holiday sales and trending topics discovery.
• Three strategies for viral holiday reels: scenarios, buzzwords, and relatable identifiers.
• Ideas and examples for home decor, food, real estate, and authors to maximize holiday engagement.
• Tips for updating previous posts with a seasonal twist for winter, Christmas, Hanukkah and beyond..
• Local marketing suggestions: spotlighting holiday events, markets, and must-visit spots in your city.

Featured content in this episode:

• Interiorjems: Ralph Lauren Christmas decor you haven’t seen
• Beyond_gray: Decorate your stair railing like a pro
• Beyond_gray: How do you hang your window wreaths?
• Lifebyleanna: Above sink garland hack
• Life_of_glow: How do you get your dried citrus so perfect?
• Miriamobrien_: Ralph Lauren inspired Christmas on Amazon
• Drinkswithdanica: Your new favorite holiday cocktail
• Simplyeverydayliving: Christmas Shirley Temple
• Leahsguides: Books that make you feel like you're in a Hallmark movie
• Xchristmas365x: Christmas breakfast ideas
• Jingle.all.year: Ultimate Christmas movie calendar
• Emilywelchstyle: Soon life will feel like an early 2000’s Holiday rom-com
• Lindsforthegirls: Perfect Christmas fleece
• Cozycornerkai: How we’re surviving darker days
• Lex_nicoleta: Gifts for the coolest girl you know
• Leannebarlow: Picky girl christmas
• Katiegeorges: Gifts people actually want under $25
• Krystaldunn_: Girls craft night

Recommended episodes:

• Episode 057: Repurpose Your Content for More Impact with Less Effort
• Episode 067: The Importance of Belonging on Soc

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This episode is all about helping you think like a marketer, not just in theory, but in a way that’s practical and approachable. I’m breaking down how to connect deeply with your audience by moving beyond those generic identifiers and tapping into real-life scenarios, emotions, and storytelling that makes your content truly resonate. We’ll discuss the psychology behind great content, learn how to speak directly to your audience’s lived experiences, and you’ll leave with a quick win you can put into action this week. Whether you’re selling a product, a service, or simply trying to grow your presence on social media, the goal is to build genuine connection, community, and belonging through every piece of content you share.

In this episode we’ll be covering:

• How to think like a marketer by knowing and understanding your audience almost as well as you know yourself.
• Practical tips for creating relatable content that focuses on real-life moments and scenarios that can be used in any industry.
• The why behind specific identifiers vs generic labels like “busy mom” or “small business owner”
• The key reasons people choose to follow and buy: connection, community, and belonging, and making sure they are in any content you create.

Featured content in this episode:

• Masseya: Home cooked meal for your kids

Recommended episodes:

• Episode 042: Your Simple B-Roll Can Become Easy Reels That Actually Convert
• Episode 067: The Importance of Belonging on Social Media
• Episode 076: Create Content That Makes Them Want to Keeping Coming Back
• Episode 080: A Crash Course in Social Media Marketing

Send a message!

If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)

Join me in the Reels Lab!

Love this conversation? Make sure to follow and subscribe so you never miss an episode.

Connect with me on Instagram!

How do we get the algorithm to be your hype man? You make it easy for the algorithm to know exactly who to show your content to. I’m breaking down how the algorithm actually works and sharing practical tips so you can train it to be your ultimate hype man. We’ll talk about how Instagram’s shift toward interest-based content is shaping what you see in your feed, why keywords and identifiers are more powerful now than ever, and how using strategic hooks, hashtags, and local references can get your posts seen by the audience who really wants them. With a few simple tweaks, you’ll be equipped to make the algorithm work for you.

In this episode we’ll be covering:

• Understanding the Instagram algorithm shift from relationship-based to interest-based content delivery.
• How to train the Instagram algorithm to become your personal hype man, getting your content in front of more right fit people.
• Using identifiers and keywords to find and connect with your ideal audience.
• Leveraging SEO strategies (keywords, hashtags) to help Instagram categorize and serve your content.
• Real-time examples showing how Instagram algorithm recommendations reflect user behavior and interests.

Featured content in this episode:

• Nataliembode: Fall wardrobe upgrades
• Inourhouseandhom: One sentence response
• Saraparkerdesign: Your interior design style
• Shannonmckinstrie: The thing people won’t tell you

Recommended episodes:

• Episode 064: POV: They’re hitting follow… Immediately.
• Episode 067: The Importance of Belonging on Social Media
• Episode 069: Why Slow Summer Vibes and 90’s Nostalgia are Stopping the Scroll This Summer
• Episode 081: Your Next Powerful Piece of Content is Already on Your Phone

Send a message!

If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)

Join me in the Reels Lab!

Love this conversation? Make sure to follow and subscribe so you never miss an episode.

Connect with me on Instagram!