Going Viral Won't Grow Your Lash Business

I saw a post that said, “Dear Viral Lash Artist… how’d you do it?” And it made me think — a lot of Lash Artists are chasing viral videos without asking if going viral is even helping them grow their business.

In this video, I’m breaking down what really happens when your lash content goes viral — and why more views don’t always mean more clients. I’m sharing my honest take on:

• What viral content actually attracts

• Why out-of-state followers won’t build your clientele

• What kind of content works better for booking real clients

If you’re a lash artist trying to get consistent clientele, this one’s for you. Let’s stop chasing numbers and start creating impact.