Stefan Rapin — ABM and growth expert who scaled a company from $6M to $18M in 3 years — joins Brendan to break down why the AI boom has made B2B sales worse, not better.We cover:→ Why Clay + 100K emails ≠ account-based marketing→ The case for founder-led sales (and why technical founders avoid it)→ Where AI is genuinely useful vs. where it's dangerously overhyped→ Build vs. buy: when vibe-coding your own tools costs more than the subscription→ Why events, communities, and partnerships are crushing outbound right now→ The cybersecurity blind spot most vibe coders are ignoringStefan has spent 12+ years in B2B marketing and sales, working with cyber, AI governance, pharma, and fintech companies. He's seen what actually moves the needle — and it's not blasting thousands of "personalized" emails.Connect with Stefan:🔗 LinkedIn: Stefan Rapin🌐 luckboosters.comGoing to the Market is hosted by Brendan Herjavec, Chief Innovation Officer at PlaySpace Health. New episodes weekly.#ABM #B2BSales #FounderLedSales #AIinSales #GTM #GoingToTheMarket

Most health tech startups crash and burn within months. So what separates the ones that actually make it?In this episode, Cassie DeWalt breaks down her wild journey from selling luxury fashion at Saks Fifth Avenue to building Jooshi — a first-of-its-kind startup combining fashion psychology with mental health care. We talk about why most founders get healthcare completely wrong, the red flags she looks for when evaluating startups, and why copying someone else's playbook is a death sentence in mental health.We also get into the AI hype vs. reality in healthcare, why having a clinician on your team is non-negotiable, and how vibe coding tools are letting non-technical founders ship real products in a weekend.If you're building in health tech, thinking about starting something, or just want to hear one of the most unique founder stories out there — this one's for you.🔗 Connect with Cassie:→ positivelycast.com→ LinkedIn & Instagram: Positively Cass⏱️ Timestamps (adjust to your actual video):0:00 – From fashion to healthcare2:30 – The moment everything changed6:00 – Why most health tech startups fail10:00 – AI hype vs. what actually works14:00 – The signals of a winning company18:00 – Fashion x mental health: introducing Jooshi22:00 – Vibe coding & building without a tech background25:00 – Where to find Cassie#GoToMarket #HealthTech #MentalHealth #Startup #Entrepreneurship #AIinHealthcare #VibeCoding #FounderStory

Devreet Dulay has seen hundreds of companies chase AI tools they don't understand—and waste thousands doing it. As employee #2 at an AI automation startup and now founder of Internal Automations, she's learned the hard way: the most cutting-edge tech means nothing if you can't explain why it matters. In this conversation, we cover:→ Why "tool chasing" is killing your AI strategy→ The surprising return of in-person sales (yes, golf is back)→ How to become the AI expert at your company—even if you're junior→ What most founders get wrong about automating their workflows→ Why simplicity beats complexity every timeIf you're a founder trying to figure out where AI actually fits in your business, this one's for you.