Going Back To Our Roots In Manufacturing

In this episode of Brothers, Battles & Bounty, Andreas, Martin, and Stefan Gfesser talk about going back to their roots in manufacturing and what that means for their growth strategy in 2026 and beyond.

The brothers reflect on their early days producing residential-style chairs and furniture, the shift toward corporate OEM and government products, and why now is the right time to reintroduce residential offerings into the mix. They discuss creating a balanced strategy — continuing to serve OEM and institutional markets while expanding residential product lines through wholesalers and distributors rather than going direct-to-consumer.

This episode dives into the realities of manufacturing evolution, market shifts, and how family-owned businesses adapt while staying true to their foundation.

If you’re in manufacturing, distribution, or product development, this conversation offers insight into strategic growth, channel expansion, and returning to the fundamentals that built the business.

#familybusiness #manufacturing #furnituremanufacturing #wholesale #OEM #productdevelopment #brothersbattlesandbountypodcast

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