Going Ape for APIs (Breaking News with Hector Garcia)

Intuit has announced major changes to their API ecosystem, introducing usage-based pricing for developers starting July 28th while simultaneously launching new APIs for inventory adjustments, custom fields, projects, sales tax, and payroll compensation. Hector Garcia joins Alicia and breaks down how these changes will impact everything from app pricing models to the future of third-party integrations, explaining why smaller developers may struggle while larger companies like Bill.com and Avalara will likely absorb the costs. The discussion explores whether this represents a strategic move toward platform consolidation and what it means for the freemium model that many QuickBooks-connected apps currently rely on.

Sponsors
Debits - https://uqb.promo/debits

Resources

LinkedIn Group: https://www.linkedin.com/groups/14630719/

YouTube Channel: https://www.youtube.com/@UnofficialQuickBooksPodcast

Email: [e-mail]

The new Intuit Developer Platform: https://blogs.intuit.com/2025/05/15/introducing-the-intuit-app-partner-program/

Hector’s Reframe events: https://reframe.shoprocket.io/#!/reframe-2025-effective-pricing-for-accountants

Alicia’s new QBO Complete 2025 book + eBook: http://www.questivaconsultants.com

Alicia’s Hands-on Training course starting July 21, 2025: http://royl.ws/QBO-complete

• (00:00) - Welcome to The Unofficial QuickBooks Accountants Podcast
• (01:32) - Intuit's New API Guidelines
• (02:27) - Metering and Costs for API Usage
• (03:25) - Impact on Small and Large Apps
• (04:16) - New API Access Points
• (04:44) - Inventory Adjustment API
• (08:49) - Custom Fields API
• (10:39) - Projects API
• (13:19) - Sales Tax API
• (16:38) - Payroll Compensation API
• (20:15) - API Monetization and Timelines
• (22:21) - Metering and Pricing Adjustments
• (24:26) - API Credits and Developer Tiers
• (25:57) - Impact on App Developers
• (34:24) - Intuit's Strategic Moves
• (39:27) - Upcoming Events and Personal Updates