Jason Martin is the VP of Credit and Collections at Kaseya, a global IT management software company operating across North America, EMEA, and APAC. He spent 21 years at Datavant, rising from entry-level collector to Head of Finance Operations and watching the industry move from paper records to bot automation to AI. On this episode of the Go To Masters Show Finance Fireside, he shares what finance transformation actually looks like from the inside: why culture is the real barrier to AI adoption, and what it takes to lead global teams through that kind of change.

• Why 80% of finance use cases are automatable today, and what the companies sitting on the sidelines will face in five years
• The three-part leadership framework Jason learned from a mentor (command, calm, and candor), and why candor sometimes means walking away from revenue
• How he unified distributed teams across three geographies by fixing the one thing most global leaders overlook: inclusion in the same room at the same time

Connect with Jason: LinkedIn
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Matt Dornfeld is the Senior Director of Global AI GTM at Commerce, the public holding company behind BigCommerce and Feedonomics, where he leads the effort to embed AI across every workflow in the revenue organization. On this episode of the Go To Masters Show, he shares what building an AI GTM practice from the inside actually looks like. He covers why most teams sabotage themselves before they start, and what separates companies getting real outcomes from those chasing shiny objects.

• Why doing one AI use case completely beats running 50 halfway, and the FOMO that keeps pushing teams toward the latter
• The data-first framework: take stock of what you have, centralize it, connect the sets, and only then ask what becomes possible
• How top brands decide whether a new channel is worth the investment, and why focus is a competitive advantage most teams underestimate

Connect with Matt: LinkedIn
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Shiv Walia is the Director of Sales Compensation at A Place For Mom, leading comp strategy in the senior living industry. On this episode of the Go To Masters Show, he shares insights from 12 years in GTM, starting as a computer engineer at Accenture, then moving through sales ops at Dell and Mindbody before specializing in compensation across B2B and B2C models.

• Why a bad comp plan causes attrition faster than anything—and why what reps focus on is always what they get paid on
• How showing a graph of rep productivity going from 20 to 40 sales overnight made leadership realize you can't 2X productivity instantly
• Why sales comp is an emotional topic about someone's livelihood—data alone won't get buy-in if you ignore the human side

Connect with Shiv: LinkedIn

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