In this episode of the Go-To-Market Podcast, host Amy Cook (CMO & Co-Founder, Fullcast) sits down with Michelle Seger, Chief Operating Officer at Sales Globe. Michelle's extensive background in global consulting, entrepreneurship, and executive leadership gives her a practical perspective on operational excellence, organizational change, and AI adoption.

From her early days in change management at Accenture to building an entrepreneurial business importing Italian ceramics (and negotiating contracts in French), Michelle brings a rare perspective on what it really takes to stay relevant in a rapidly shifting market.

But the heart of this conversation is how leading firms are operationalizing AI in real time.

• Why AI won't replace consultants but will dramatically raise expectations

• How "job decontamination" is redefining productivity in consulting

• Inside Sales Globe's AI sandbox and how firms are safely adopting AI tools

• Why removing low-value work leads to better client outcomes, not just faster delivery

• How AI agents will evolve into project partners (and where human oversight still matters)

• The hidden skill that separates average consultants from high-impact advisors

• How top operators structure their day to sustain performance and clarity

This episode is a must-listen for anyone navigating the intersection of AI, consulting, and go-to-market strategy.

Is your business falling for the biggest myth in AI right now?

In this episode of the Go-To-Market Podcast, Dr. Amy Cook, CMO and Co-Founder of Fullcast, talks with Jacob Andra, CEO of Talbot West, about what AI can and cannot do for your business.

His take? AI is not the Ozempic of business efficiency.

Real AI transformation requires strategy, data readiness, change management, and a clear-eyed understanding of what these tools actually do.

In this episode, you'll discover:

• Why most AI advice you're getting is dangerously biased

• What "magical thinking" about AI looks like and how to spot it in your organization

• Why AI is a narrow set of tools, not a business transformation solution on its own

• How Talbot West helps companies cut through the fog of war and prioritize AI adoption realistically

• The people, processes, systems and data framework for evaluating AI opportunities

• Jacob's top practical tips for evaluating AI tools, including his favorite large language model right now

• How to set up an AI advisor for your specific business in minutes

Whether you're a business leader, entrepreneur, or operations executive trying to figure out where AI actually fits in your growth strategy, this episode will save you time, money, and a whole lot of frustration.

The Go-To-Market Podcast is hosted by Dr. Amy Cook, CMO and Co-Founder of Fullcast, where she sits down with top business leaders to explore the strategies, tools, and mindsets driving growth in today's market.

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What if the biggest problem in modern marketing isn't your ads… it's what happens after someone clicks them?

In this episode of the Go-To-Market Podcast, host Amy Cook, Co-Founder and CMO at Fullcast, sits down with Shamir Duverseau, Co-Founder, Managing Director and Chief Strategist at Smart Panda Labs, to challenge one of marketing's biggest blind spots.

Most companies obsess over the click—the ad creative, the targeting, the cost per acquisition. But what happens after the click is often where deals are actually won or lost.

Drawing on his experience working with global brands like Southwest Airlines, NBCUniversal, The Walt Disney Company, and Marriott International, Shamir explains why the post-click experience is the most overlooked driver of revenue in modern marketing.

This conversation explores the evolving role of marketers, why marketing and sales alignment still breaks down, and how understanding human behavior and buyer psychology can dramatically improve lead quality and long-term customer value.

According to Shamir, the future of marketing belongs to professionals who can connect creative storytelling, technical systems, and customer psychology.

In a world where automation and AI tools are expanding rapidly, the marketers who thrive will be those who can:

• Ask smarter questions
  
  

• Understand the full customer journey
  
  

• Translate insights between technical teams, marketing leaders, and sales organizations
  
  

Because at the end of the day, marketing isn't just about traffic.

It's about trust, clarity, and action.

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