With the rise of AI tools changing how buyers research, traditional intent-based marketing like Google Ads is losing its edge. Matt travels to Milwaukee to sit down with guest Steve Robinson, a B2B marketing strategist.

Steve discusses why B2B marketers need to return to fundamental branding and audience building to cut through the increasing noise of AI. To help marketing leaders adapt, Steve has developed Path3. This platform empowers B2B marketers to execute self-service advertising across multiple channels without needing deep technical expertise in each individual platform.

What you'll learn in this episode:

- Why B2B marketers must shift their focus from catching intent to building an audience.

- How Path three allows marketers to push creative out to various platforms and pull metrics back in.

- The growing importance of authentic social proof and a strong brand position in an AI-saturated world.

Check out Steve on Linkedin!
https://www.linkedin.com/in/stevedrobinson/

An effective way for your audience to make sense of what's new is to connect it to what's known. Today, Mike Bechtel is here to teach you techniques to tell better stories. In his work as a futurist, he helps companies understand what's new and next. His strategies include using silence, a three act structure and analogies to stop from just adding to the noise. Stick around to learn how to implement these into your own storytelling.

Learn something new in this week's episode!

Check out Mike on LinkedIn

https://www.linkedin.com/in/mikebechtel/

You’re a Founder who built your agency from the ground up. Congrats on getting this far! The bad news is, what helped you grow, isn’t going to help you scale. At this phase, it’s time to shift priorities, get clearer processes and delegate operations among your Senior people. If stagnancy and heavy workload is bogging you down, Isabelle Papoulias, Head of Operations and Marketing at EliteOps is here to help. With sharp experience as a COO, she’s bringing tips and tricks for getting yourself unstuck while generating lasting improvement with your team.

This episode, expand your perspective!

Check out Isabelle on LinkedIn!

https://www.linkedin.com/in/isabellepapoulias/