In this episode of the Glowing Older podcast, host Nancy Griffin interviews Dr. Kerry Burnight, a gerontologist and author of JoySpan: The Art and Science of Thriving in Life's Second Half. They discuss the concept of "JoySpan," which emphasizes the importance of quality of life over mere longevity. Dr. Burnight introduces her four-pronged matrix for thriving in later life: Grow, Connect, Adapt, and Give. The conversation also touches on overcoming internalized ageism and the significance of maintaining a growth mindset as we age.

About Kerry

Dr. Kerry Burnight is a New York Times and USA Today bestselling author and nationally recognized gerontologist whose life’s work celebrates the gift of growing older. For eighteen years, Professor Burnight taught Geriatric Medicine and Gerontology at the University of California, Irvine, and co-founded the nation’s first Elder Abuse Forensic Center.

Known as America’s Gerontologist, she blends science with soul by translating cutting-edge longevity research into practical, heart-centered ways to live with vitality, connection, and purpose. Building upon the lifespan and healthspan literature, she coined the term joyspan - the quality of a long life. The joysan framework is a proven approach to deepening love, curiosity, vitality, and meaning.

Kerry Burnight’s work has been featured in The New York Times, CBS Mornings, Oprah Daily, NBC News, Time Magazine, BBC, and CNN. Growing older is not the end of your story, it is the fullest expression of it.

Key Takeaways

• Focusing too much on longevity can neglect quality of life. Many older adults live long and stay healthy yet still feel unhappy.
• The American Psychological Association defines joy as “a feeling of extreme gladness, delight, or exaltation of the spirit arising from a sense of well-being or satisfaction”. Joy is not about being happy all the time—it's a deeper sense of contentment. Unlike happiness, which often depends on external circumstances, joy is rooted in well-being and internal satisfaction.
• The four-pronged matrix for JoySpan is Grow, Connect, Adapt, and Give. Curiosity is the catalyst of growth.
• Research shows that genetics will predict less than 25 % of how we age.
• As you get older, you care less about others' opinions and gain stronger emotional regulation, with fewer intense ups and downs. There’s more appreciation for beauty, relationships, ordinary pleasures, humility, andspirituality. Aging also boosts integration between brain hemispheres, offering improved problem solving and deeper self-acceptance.
• The multi-billion dollar anti-aging industry profits from the “aging is bad” narrative telling us to fear getting older and to use their products to stop aging.

In this episode of the Glowing Older podcast, host NancyGriffin interviews Jacynth Bassett, founder and CEO of Ageism is Never In Style®. They discuss the importance of age inclusivity, the challenges of combating ageism, and the progress made in the last decade. Jacynth shares insights on the business case for age diversity, the role of language in shaping perceptions, and the global movement towards recognizing the value of aging well.

About Jacynth

Jacynth Bassett is an award-winning, global expert, thoughtleader, and keynote speaker on age-inclusivity, longevity, andintergenerational strategy. She is Founder and CEO of Ageism Is Never In Style®, the leading consultancy and platform driving business and cultural change around age and generations.

Through a holistic approach combining strategy and thoughtleadership, talent and market insight, and community and cultural influence, Jacynth empowers clients to turn age and generational inclusivity into a competitive advantage.

Her global work - from consulting with Fortune 500s to SMEsand non-profits, to creating viral, groundbreaking campaigns including #ILookMyAge (45+ million views), to hosting an intergenerational community of 300k+ with a 90-day reach of 10 million - is indisputably changing narratives and hearts and minds, pioneering both businesses and individuals to embrace age-inclusivity.

She has been recognized as one of the Evening Standard’s “22Londoners Changing the World,” Anti-Ageist Activist of the Year, and awarded the Exceptional Achievement Award at the Silver Marketing Association 2025 Awards. At the core of her work is a bold, intergenerational ethos, making her one of the most influential voices shaping age and generational inclusivity today and tomorrow.

Key Takeaways

• The World Health Organization reports that one in twopeople holds strong ageist beliefs. Often hidden in humor or everyday interactions, ageism can be subtle yet pervasive. Education and awareness are essential to overcoming internalized ageism.
• Language shapes how we perceive aging and can shiftattitudes and beliefs. While brands may show age diversity in images, their messaging often undermines it through word choice.
• Age inclusiveness is a strategic imperative. There must be a business as well as an ethical and social case for change. AARP found that 70 % of consumers of all ages are more likely to shop with a brand if it features a diverse mix of ages in its advertising.
• The demographic shift demands a new view of age and life stage. By 2030, nearly half of the UK workforce will be over 50. Age-diverse, intergenerational teams drive greater innovation, resilience, and profitability.
• Longevity has become a catchall term, preferred overaging. It implies living better as well as longer, yet is often co-opted to mean biohacking or reversing aging.

In this episode of the Glowing Older podcast, host Nancy Griffin interviews Matt Thornhill, founder and CEO of Cozy Home Community and the advocacy movement Openly Gray. They discuss Matt's career journey from advertising to founding the Boomer Project and his insights into marketing to the 50+ demographic. Matt shares the inspiration behind Cozy Home Community, a middle-income housing solution for boomers, and the advocacy work of Openly Gray to combat ageism. The conversation highlights the importance of embracing aging positively and the innovative approaches to senior living.

About Matt

Boomer Expert • Futurist • Founder of Openly Gray and Cozy Home Community

Matt Thornhill is a nationally recognized expert on consumer behavior and the Boomer generation. After two decades in advertising on Madison Avenue and beyond, he founded a think tank devoted to understanding how Boomers are reshaping industries and society as they age.

His insights have guided Fortune 500 companies and major organizations—from Google, Walmart, and AARP to State Farm, Wells Fargo, and the National Governors Association and have been featured on NBC, CBS, CNBC, TIME, The Wall Street Journal, and The New York Times.

Co-author of the acclaimed business book Boomer Consumer, Matt now leads Openly Gray, a nonprofit advocacy grouptackling ageism by inspiring older adults to embrace aging as a privilege, not a problem. He’s also founder and CEO of Cozy Home Community, developing innovative housing for active older adults.

Key Takeaways

• Boomers have become the next generation of older adults. Ranging from age 61 to 79, next year the first boomers will turn 80. They are going to transform what it means to grow old.
• The 50+ market holds significant economic power, oftenignored by marketers. It takes lived experience to speak to the 50+ market. A 50 or 60-year-old advertising copywriter and art director know best how to talk to a 50- or 60-year-old consumer.
• Forty percent of boomers don't have a spouse or partner – 25 years ago it was 25 percent. Twenty-eight million people live alone. Being single means less income and social security and no caregiver in the home.
• Cozy Home Community is an intentional community of modular-built homes for middle-income older adults. Ten hours a month of volunteer time to the community is a stipulation of the lease. Neighbors serve neighbors. An AI-driven voice matching system establishes connection points between community members.