In this insightful new installment of the Global e-Commerce Leaders Podcast, host Michael LeBlanc reconnects with Jim Okamura, Co-Founder of the Global eCommerce Leaders Forum (GELF), to discuss the future of global retail, the evolving mission of GELF, and how the community is responding to today’s rapidly changing international marketplace. They begin by reflecting on the legacy of the late Kent Allen, a fellow GELF Co-Founder whose passing deeply impacted the organization and the broader e-commerce sector. Jim shares stories of Kent’s passion for connecting people and forging solutions, highlighting how Kent’s genuine commitment to global growth laid the groundwork for GELF’s unique blend of community and expertise.

Throughout the conversation, Jim explains the necessity of reimagining GELF’s programming and events calendar to address the latest complexities in worldwide commerce. From evolving trade regulations and tariffs to the shifting needs of both established and emerging brands, he stresses the importance of gathering global retail leaders more frequently to tackle pressing concerns in real time. This rethinking involves a deeper focus on segmentation—recognizing that seasoned international brands need more advanced strategies, while newcomers require foundational guidance on cross-border logistics, market entry, and localized marketing.

Listeners will learn about planned workshops, digital channels, and in-person meetups designed to foster constructive dialogue and knowledge sharing. Jim previews how GELF aims to partner with complementary associations—such as those in logistics, language translation, and supply chain—to further expand the ecosystem of global practitioners. By diving into topics like cross-border wholesaling and franchising, along with direct-to-consumer e-commerce, GELF is poised to address a full spectrum of global commerce opportunities.

Finally, Michael and Jim look ahead, encouraging community members—ranging from enterprise veterans to rising DTC players—to share feedback, collaborate on new initiatives, and join a reinvigorated conversation about global retail expansion. The episode concludes with a heartfelt dedication to Kent Allen’s memory, reminding listeners of the spirit of connection and innovation that underpins the Global eCommerce Leaders Forum. Whether you’re a seasoned multinational brand or exploring your first international venture, this episode provides invaluable insights and a roadmap for thriving in the ever-evolving world of cross-border commerce.

Support the GoFundMe for Kent Allen's memorial bench here:

https://www.gofundme.com/f/memorial-bench-for-kent-at-golden-gate-park

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In this episode, we meet the force of nature, Jenna Flateman Posner, just two months into her new gig with innovative home products brand, wholesaler and direct-to-consumer retailer Solo Brands. We cover a lot of ground in this interview, not unlike what Jenna did as a University athlete and member of the USA Women’s Sevens rugby team.

Hear more about how Solo Brands has dedicated country sites, distribution in Canada and Europe, and the best days. Learn how Jenna prioritized technology investment with a mind to global reach and presence. 

Thanks to Stream Commerce for their support in making this episode happen.

Learn more about GELF L.A. 2024

About Jenna

As the Chief Digital Officer at Solo Brands, I lead the strategy and execution of digital initiatives across our portfolio of direct-to-consumer brands. With over 15 years of experience in the retail and technology sectors, I have a track record of driving growth, innovation, and customer loyalty through digital channels and platforms.

My core competencies include tech strategy, innovation, customer relationship management, online marketing, and strategic partnerships. I leverage my entrepreneurial mindset and industry expertise to identify and capitalize on emerging opportunities, optimize operational efficiency, and foster cross-functional collaboration. My mission is to deliver exceptional digital experiences that enhance the value proposition and competitive advantage of Solo Brands and its partners.

About Michael

Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast,       The Voice of Retail, plus  Global eCommerce Leaders podcast, and The Food Professor  with Dr. Sylvain Charlebois.    You can learn more about Michael   here  or on     LinkedIn. 

Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue,  his YouTube BBQ cooking channel!