
Givers Gain: Mary Kennedy Thompson on BNI's Strategy for Business Growth
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Join Kris Simonich and Andrea Floyd on the TPF podcast as they welcome Mary Kennedy Thompson, CEO of BNI, the world’s largest business referral networking organization. Mary shares the secrets behind BNI’s incredible success, revealing how hundreds of thousands of members in 76 countries generate billions of dollars in closed business. She dives deep into the philosophy of "Givers Gain," the disciplined structure of weekly chapter meetings, and how BNI provides a trusted community for professionals and business owners. Mary also discusses how BNI is blending tradition with innovation by leveraging technology to enhance connections while staying true to the core value of building relationships.
Highlights:- The Power of BNI: Learn about BNI's global reach, with nearly 345,000 members and a staggering $26.6 billion in closed business in the last year.
- A Disciplined Approach to Networking: Discover the structured format of weekly chapter meetings and the importance of consistency in building trust and referrals.
- The Philosophy of "Givers Gain": Understand BNI’s core value of giving business referrals first, creating a powerful network of "salespeople" for your business.
- Finding the Right Fit: Mary explains how BNI helps members find the right chapter with their unique personalities and provides guidance on how to launch a new chapter if needed.
- Beyond Local Referrals: Learn how members can leverage the BNI app to network and send referrals across the globe, not just within their local community.
- Networking for Introverts: Mary addresses common hesitations about networking and explains how BNI provides a comfortable, structured environment for all personality types.
- BNI as a Mastermind Group: Discover how BNI chapters serve as a valuable board of advisors for business owners, offering support and knowledge on various business challenges.
- Technology and Tradition: Mary discusses how BNI integrates modern technology like a custom app and AI to facilitate connections while maintaining its time-tested traditions.
- Resilience in Economic Uncertainty: Hear a powerful story about how BNI members actively supported each other's businesses during the COVID-19 pandemic.
- A Franchise Opportunity: Mary reveals that BNI is also a franchise opportunity, seeking purpose-driven leaders to own and operate regions in the U.S.
Are you a business owner looking for a proven system to grow your business through trusted referrals? Or are you a purpose-driven leader seeking a franchise opportunity with a built-in community? BNI offers both. To explore this powerful referral network and potential franchise opportunities, connect with The Perfect Franchise. Visit theperfectfranchise.com and click "Let's Talk" to schedule a call with one of our expert consultants today!
📌 Stay Connected:
Visit our website: www.theperfectfranchise.com
Kris Simonich: LinkedIn | Email: kris@theperfectfranchise.com
Andrea Floyd: LinkedIn | Email: andrea@theperfectfranchise.com
Mary Kennedy Thompson: linkedin.com/in/mary-thompson-cfe-22074410
BNI: http://www.bni.com
Produced by The Perfect Franchise
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