Episodios

  • The One Email That Books Me More Clients Every Month
    Jul 23 2025

    Send Me A Message or Question About This Episode

    Want to know one of the easiest ways I consistently book more clients—without ads, constant posting, or awkward pitches?

    It’s an email.

    Yep, just one simple, intentional email to my past clients that gently reminds them about my referral program… and it works like magic.

    In this episode, I’m sharing:

    • The exact email I send (and how often I send it)
    • Why this little reminder creates BIG results for my bookings
    • What to include in your referral email to make it easy and effective
    • How to create a referral program that clients actually use

    If you’ve been sleeping on your past clients or don’t have a referral system in place—this episode is your sign to change that. This email takes 10 minutes to write and could fill your calendar for the next few months. 👏

    Support the show

    Join The Marketing Collective FREE Facebook Group for Photographers

    https://www.facebook.com/share/g/1Bt71yqEg4/

    _______________________________________

    Got a burning biz question?
    I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

    _______________________________________

    💡 Let’s Grow Your Business (The Easy Way!):

    Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

    1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

    _______________________________________


    🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

    Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

    Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

    ______________________________________
    Let’s Be Business Besties!

    Instagram: www.instagram.com/girlmeansbusiness

    Facebook: www.facebook.com/girlmeansbusiness

    Más Menos
    17 m
  • Why Success Looks Different for Every Photographer (And That’s Okay)
    Jul 16 2025

    Send Me A Message or Question About This Episode

    We talk about “success” a lot in business… but have you ever stopped to ask:

    Whose definition of success am I chasing?

    In this week’s episode, we’re getting real about what success actually means—and how to define it in a way that feels aligned, not overwhelming.

    Here’s what we’re diving into:

    • The moment I realized I was chasing someone else’s version of success
    • Why traditional markers like income, followers, and bookings don’t tell the whole story
    • How to create your own definition of success (and let it evolve!)
    • A few journal prompts + mindset shifts to help you get clear on what your version of success looks like

    If you’ve ever felt like you’re doing all the things but still wondering “is this it?”—this episode is your reminder to pause, reflect, and give yourself permission to do success your way.

    🎧 Hit play and let’s redefine what thriving really looks like.

    Support the show

    Join The Marketing Collective FREE Facebook Group for Photographers

    https://www.facebook.com/share/g/1Bt71yqEg4/

    _______________________________________

    Got a burning biz question?
    I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

    _______________________________________

    💡 Let’s Grow Your Business (The Easy Way!):

    Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

    1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

    _______________________________________


    🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

    Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

    Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

    ______________________________________
    Let’s Be Business Besties!

    Instagram: www.instagram.com/girlmeansbusiness

    Facebook: www.facebook.com/girlmeansbusiness

    Más Menos
    20 m
  • Get Ahead of Busy Season: Why Content Batching is Your Secret Weapon
    Jul 9 2025

    Send Me A Message or Question About This Episode

    Fall is coming, and you know what that means—busy season chaos, a million sessions, and zero time to figure out what to post.

    This week on the podcast, I’m sharing how you can batch your content now so your marketing doesn’t get left behind once the bookings start rolling in. No more rollercoaster visibility. No more ghosting your audience for weeks at a time.

    Inside this episode:

    • Why batching your content now is a game-changer for fall
    • My simple system for planning and batching weeks of content in a few hours
    • What types of content to prioritize for fall (and what you can skip)
    • Real-life examples of how batching saved my sanity during busy seasons

    If you’re ready to feel ahead, organized, and actually visible this fall—grab your coffee, hit play, and let’s get to batching, friend.

    Support the show

    Join The Marketing Collective FREE Facebook Group for Photographers

    https://www.facebook.com/share/g/1Bt71yqEg4/

    _______________________________________

    Got a burning biz question?
    I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

    _______________________________________

    💡 Let’s Grow Your Business (The Easy Way!):

    Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

    1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

    _______________________________________


    🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

    Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

    Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

    ______________________________________
    Let’s Be Business Besties!

    Instagram: www.instagram.com/girlmeansbusiness

    Facebook: www.facebook.com/girlmeansbusiness

    Más Menos
    20 m
  • A Conversation about Social Media and AI Trends with April Pinto
    Jul 2 2025

    Send Me A Message or Question About This Episode

    You are in for a treat this week as I have my FIRST guest on the podcast since relaunching back in January.

    This week, I’m sitting down with my good friend and wildly talented photographer, April Pinto of April Pinto Photography, for a heart-to-heart on what it really looks like to grow a photography business in today’s fast-paced, trend-heavy marketing world.

    We’re diving into:

    • 📲 The highs and lows of social media marketing (and how April keeps it authentic)
    • 🤖 Her take on AI trends in photography and business
    • 🎨 How she stays true to her unique style—even when it feels like everyone else is chasing trends

    Whether you’re struggling to stand out online or feeling pressure to hop on every new app or AI tool, this episode is your permission slip to slow down, get intentional, and do it your way.

    Hit play and get ready for some serious inspiration—and maybe a few laughs along the way!

    Learn more about April Pinto:

    Website: https://www.aprilpintophotography.com/

    Instagram: https://www.instagram.com/aprilpintophotography/

    TRY FLODESK
    Save 50% OFF you first year when you sign up using this link ⬇️
    https://flodesk.com/c/5WCB4U

    Support the show

    Join The Marketing Collective FREE Facebook Group for Photographers

    https://www.facebook.com/share/g/1Bt71yqEg4/

    _______________________________________

    Got a burning biz question?
    I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

    _______________________________________

    💡 Let’s Grow Your Business (The Easy Way!):

    Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

    1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

    _______________________________________


    🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

    Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

    Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

    ______________________________________
    Let’s Be Business Besties!

    Instagram: www.instagram.com/girlmeansbusiness

    Facebook: www.facebook.com/girlmeansbusiness

    Más Menos
    1 h y 1 m
  • How a Negative Mindset is Sabotaging Your Photography Business
    Jun 25 2025

    Send Me A Message or Question About This Episode

    Are you unknowingly standing in the way of your own success?

    In this episode, we’re diving into one of the most overlooked business killers: a negative mindset.

    After working with coaching clients who are stuck in cycles of self-doubt, comparison, and “this won’t work for me” energy, I realized how often our thoughts quietly sabotage our success—before we even give ourselves a chance to try.

    Inside this episode, I’m sharing:

    • Real stories from photographers struggling to grow because of mindset blocks
    • Why being coachable is essential (and what happens when you’re not)
    • How your mindset impacts your marketing, bookings, and energy
    • Simple ways to reset your perspective and stop spiraling
    • The mindset shift I personally had to make to grow my own business

    If you’ve ever felt stuck, discouraged, or like you’re doing everything but still not seeing results—this episode is for you.

    💡Spoiler: It’s not always about your strategy. Sometimes, it’s about your beliefs.

    Support the show

    Join The Marketing Collective FREE Facebook Group for Photographers

    https://www.facebook.com/share/g/1Bt71yqEg4/

    _______________________________________

    Got a burning biz question?
    I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

    _______________________________________

    💡 Let’s Grow Your Business (The Easy Way!):

    Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

    1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

    _______________________________________


    🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

    Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

    Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

    ______________________________________
    Let’s Be Business Besties!

    Instagram: www.instagram.com/girlmeansbusiness

    Facebook: www.facebook.com/girlmeansbusiness

    Más Menos
    18 m
  • Photographers: Do This Mid-Year Audit Before You Plan Anything Else
    Jun 18 2025

    Send Me A Message or Question About This Episode

    We’re halfway through the year—can you believe it?!

    Before you dive into fall promos, holiday minis, or your next Instagram Reel… it’s time for a little business self-care.

    In this episode, I’m guiding you through a simple but powerful mid-year check-in for your photography business using my Keep, Tweak, Ditch method. Whether you’re feeling on fire or totally frazzled, this quick audit will help you reflect on what’s working, what’s not, and what needs a glow-up.

    Here’s what you’ll do with me inside the episode:

    • Look at what’s bringing in clients and joy → KEEP it
    • Identify what needs a little tune-up → TWEAK it
    • Say goodbye to what’s draining you → DITCH it

    Plus, I’ll walk you through a mindset realignment exercise to help you reconnect with your big picture goals — so you can head into the second half of the year with clarity and confidence.

    This is your permission slip to pause, reflect, and rework the parts of your biz that aren’t serving you.

    Support the show

    Join The Marketing Collective FREE Facebook Group for Photographers

    https://www.facebook.com/share/g/1Bt71yqEg4/

    _______________________________________

    Got a burning biz question?
    I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

    _______________________________________

    💡 Let’s Grow Your Business (The Easy Way!):

    Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

    1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

    _______________________________________


    🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

    Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

    Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

    ______________________________________
    Let’s Be Business Besties!

    Instagram: www.instagram.com/girlmeansbusiness

    Facebook: www.facebook.com/girlmeansbusiness

    Más Menos
    21 m
  • Grow Your Audience by Borrowing Someone Else’s
    Jun 11 2025

    Send Me A Message or Question About This Episode

    Want to grow your photography audience without starting from scratch? This episode is all about the power of borrowing someone else’s audience — and no, it’s not shady, it’s strategic. 👏

    Whether you’re tired of chasing algorithms or just ready to expand your reach in smarter ways, I’m sharing creative, proven methods photographers can use to grow their visibility by partnering with other businesses and creators.


    You’ll learn:

    📣 Why collaboration is the secret weapon most photographers overlook

    🤝 Real-life examples of how to borrow someone else’s audience — ethically and effectively

    📸 Creative ideas like giveaways, vendor collabs, styled shoots, and guest content

    💡 How to make these partnerships mutually beneficial (so everyone wins!)


    If you’re ready to stop trying to do it all alone and start building real connections that grow your business, this episode is a must-listen.

    Support the show

    Join The Marketing Collective FREE Facebook Group for Photographers

    https://www.facebook.com/share/g/1Bt71yqEg4/

    _______________________________________

    Got a burning biz question?
    I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

    _______________________________________

    💡 Let’s Grow Your Business (The Easy Way!):

    Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

    1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

    _______________________________________


    🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

    Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

    Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

    ______________________________________
    Let’s Be Business Besties!

    Instagram: www.instagram.com/girlmeansbusiness

    Facebook: www.facebook.com/girlmeansbusiness

    Más Menos
    18 m
  • Social Media for Photographers: Should You Play the Game or Focus Elsewhere?
    Jun 4 2025

    Send Me A Message or Question About This Episode

    Do you really have to show up on social media to run a successful photography business?

    In this episode, we’re having a real talk about the social media game - and whether or not it makes sense for YOU.

    I’ll walk you through:

    ✔️ How to decide if social media should be a core part of your marketing plan (or not)

    ✔️ Why it’s okay to focus on other marketing outlets (email, SEO, referrals) if social isn’t your thing

    ✔️ If you do decide to use social, how to create posts that align with what platforms want — without dancing, pointing, or being fake

    ✔️ The difference between posting to connect vs. posting to check a box

    Whether you’re ready to lean into social media or step away without guilt, this episode will help you find a marketing approach that works for you and your business.



    TRY FLODESK
    Save 50% OFF you first year when you sign up using this link ⬇️
    https://flodesk.com/c/5WCB4U

    Support the show

    Join The Marketing Collective FREE Facebook Group for Photographers

    https://www.facebook.com/share/g/1Bt71yqEg4/

    _______________________________________

    Got a burning biz question?
    I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

    _______________________________________

    💡 Let’s Grow Your Business (The Easy Way!):

    Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

    1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

    _______________________________________


    🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

    Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

    Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

    ______________________________________
    Let’s Be Business Besties!

    Instagram: www.instagram.com/girlmeansbusiness

    Facebook: www.facebook.com/girlmeansbusiness

    Más Menos
    29 m