Gift cards in WooCommerce

Gift cards are really popular items among online shoppers, which is why selling them can be very lucrative for eCommerce stores. On this episode of eCommerce Unscripted, we take a deep dive into offering gift cards at a WooCommerce store. Host Sam Greenspan is joined by two WooCommerce experts: Ian Misner, the head of GoDaddy’s WooCommerce care team, and Erica Ross, a GoDaddy Customer Support Specialist, to discuss gift cards.

The panel shares statistics and anecdotes on why people buy gift cards, how purchasing behavior differs when a customer is using a gift card, buying gift cards for yourself, and the sheer number of unused gift cards.

From there, they cover several strategies, like using the PDF Product Vouchers extension to sell digital and physical gift cards, incorporating the Name Your Price extension, and ideas for gift card promotions.

Finally, in the Q&A, the panel addresses sending cart abandonment emails through wp_mail() and using Facebook Messenger for customer service and promotions.

Check out GoDaddy’s Managed WordPress Ecommerce hosting which includes many of the premium extensions discussed in this episode for free! https://www.godaddy.com/hosting/ecommerce-hosting

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Extensions and services referenced (* - included in the GoDaddy Managed WordPress Ecommerce bundle)

PDF Product Vouchers* - https://woocommerce.com/products/pdf-product-vouchers/

Name Your Price - https://woocommerce.com/products/name-your-price/

Cart Add-ons* - https://woocommerce.com/products/cart-add-ons/

WooCommerce Checkout Add-ons* - https://woocommerce.com/products/woocommerce-checkout-add-ons/

WooCommerce Memberships* - https://woocommerce.com/products/woocommerce-memberships/

AutomateWoo* - https://automatewoo.com/

Facebook for WooCommerce - https://woocommerce.com/products/facebook/

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Sources for statistics:

https://thergca.org/RGCA/Resources/Tips_for_Safe_Gift_Card_Use/RGCA/Resources/Tips_for_Safe_Gift_Card_Use/Tips_for_Safe_Gift_Card_Use.aspx?hkey=3529daa3-2086-447d-b453-04e1c671e3c8

Gift cards are the most popular gift for 14 years in a row

https://www.prnewswire.com/news-releases/demand-for-digital-...