🚨 New on the blog: How to Get to "Hell Yes" in Multifamily 🚨

What does it really take to get buy-in—from your team, your clients, your partners?

👊 John Carlson, CEO of Mark-Taylor, shares how they built a culture where trust isn’t just a buzzword—it’s a business advantage.

In this candid interview, we talk:

✅ Internal selling vs. external persuasion

✅ Why principles beat processes

✅ How real transparency drives real results

✅ Turning site-level resistance into enterprise-wide innovation

🔥 “You don’t need perfection to earn loyalty. You need consistency and care.” — John Carlson

If you’re leading change in multifamily (or trying to), this is your roadmap.

📖 Read the full story here

#Multifamily #Leadership #Culture #Innovation #GettingToHellYes #PropertyManagement #MarkTaylor #RealEstate #CX

🚪 Hiring from resumes? That’s why you’re missing the mark. 📉 Hiring for alignment?

That’s how you get to Hell Yes! in selling.

Most multifamily teams aren’t building high-performing teams—they’re filling seats and hoping for the best.

📄 Job descriptions. 📥 Resumes. 📊 Candidate scorecards. 💬 Gut feelings when the interview ends.

Jonna Smith, founder of PeopleZest, has seen it all. That’s why she helps leaders stop filling roles and start solving problems.

Here’s what she’s learned about getting to Hell Yes in selling:

✅ If it’s not a “Hell Yes!”—it’s a no.

✅ The best hires aren’t on paper—they’re found through relevance, culture fit, and alignment.

✅ Your job as a leader? Get clear on the problem, coach your clients, and be brutally honest with candidates.

Jonna’s story isn’t just about executive search—it’s a masterclass in how to lead with courage, hire with purpose, and build teams that drive results.

👉 Curious how Jonna helps COOs, VPs, and owners say “Hell Yes!” to the right hire? 👉 Want to learn how to stop hiring resumes and start building teams?

Let’s get to Hell Yes!—together. 🚀

🚨 Security deposits: a mess waiting to happen. Laws changing overnight. Multi-state compliance headaches. Bad debt you never see coming. Residents angry at move-out.

💡 There is a better way.

Meet Gabriella Jones, aka Gabe on the Go. She doesn’t just talk about risk—she helps operators eliminate it.

In this new blog post, Gabe shares:

✅ The hidden risks operators overlook

✅ The Hell Yes moment when you realize you need a specialist

✅ Why deposit management isn’t just compliance—it’s your reputation

✅ How she helps operators save millions in bad debt

Her advice? “Don’t try to manage deposits in-house. This is a specialist’s game—and we’re the experts.”

👉 Ready to learn how to turn “I’m not sure” into “Hell Yes!”? Read the full story here :

iriscx.com/blog

Let’s stop patching the problem. Let’s fix it.

#Multifamily #PropertyManagement #Sales #GettingToHellYes #RiskManagement #DepositCompliance

🚪 60 days for a unit turn? That’s bleeding NOI. 📈 21 days or less?

That’s how you get to Hell Yes! in selling.

Most multifamily teams aren’t leading their renovation process—they’re just surviving it.

📊 Spreadsheets. 📱 Text threads. 📌 Sticky notes. 💬 Finger-pointing when things go wrong.

Jose Benitez, founder of Renowise, has seen it all. That’s why he built a system that doesn’t just speed things up—it clarifies the chaos.

Here’s what he’s learned about getting to Hell Yes in selling:

✅ Stop selling features—start solving problems.

✅ Ask the right questions before you pitch.

✅ Own the problem and show the path forward.

Jose’s story isn’t just about software—it’s a lesson in how to sell with empathy, lead with clarity, and fix what’s broken.

👉 Curious how Renowise helps turn 60-day turns into 21-day wins? 👉 Want to learn how to stop selling and start solving?

Let’s get to Hell Yes!—together. 🚀

🔥 Getting to Hell Yes! 🔥

Sales in the multifamily world isn’t just about selling—it’s about teaching customers how to buy.

In today’s market, the rules have changed:

• Budgets are tight
• Decision-making tables are crowded
• Status quo is the real competitor

Mike Wolber, CRO at Apartment List, breaks down the playbook for winning in this tough landscape:

✅ Teach customers how to buy

✅ Anchor every deal to the Cost of Inaction

✅ Dream bigger, aim higher, and play to win

💡 “Quota is just the job. 200% of quota is the goal.” 💡 “No urgency? No deal.” 💡 “The best sellers teach customers how to buy.”

This is a masterclass for sales pros who want to win in 2025 and beyond.

Ready to get your customers to say “Hell Yes!”?

👉 Read the full blog post here: [insert blog link] 👉 Share your biggest sales challenge in the comments!

#SalesLeadership #MultifamilySales #PropTech #SalesStrategy #GettingToHellYes #MikeWolber #ThinkBig #CostOfInaction #RevenueGrowth

🎙️ Getting to Hell Yes in PropTech with Edward Cohen

Why do smart building owners delay life-saving tech? How do you get to a “Hell Yes” before disaster strikes?

In this episode, Edward Cohen of Pro Sentry unpacks the psychology of selling prevention. From aligning manager-owner incentives to leveraging timing and urgency, this is a masterclass for anyone selling in real estate or risk tech.

🔥 “We don’t sell plastic—we sell peace of mind.”

🔥 Discover the ROI behind compliance and leak detection.

🔥 Learn what actually drives change in a risk-averse industry.

💡 Tune in to unlock how to lead with empathy, urgency, and real value.

#PropTech #Podcast #GettingToHellYes #RealEstateInnovation #SalesStrategy #PreventiveTech #InsuranceTech

🎙️ Podcast Episode: Getting to Hell Yes with Justin Dilley

How do you turn skepticism into commitment—without pushing, pitching, or pressure?

Justin Dilley, strategic leader at MRI Software and creator of Multifamily Weekly, joins us to talk about:

✅ Turning “no” into “yes, and…”

✅ Selling with empathy, not ego

✅ Spotting urgency through external change

✅ Why “team everyone” works better than “team product”

💬 “People don’t change because of price. They change because of how a problem makes them feel.”

This episode is packed with wisdom for anyone navigating long sales cycles, complex accounts, or high-stakes decisions.

🎧 Tune in now and learn how to earn the kind of yes that actually sticks.

#Podcast #SalesLeadership #Multifamily #GettingToHellYes #Proptech #CustomerJourney #EmpathyInSales #MRIsoftware

🚨 Leasing gets the spotlight. Retention builds the business.

Most multifamily operators pour everything into getting a “yes.” Jude Chiy wants a “Hell Yes”—not just at move-in, but at renewal.

In this fresh breakdown of our latest conversation, Jude shares how Flamingo tracks every resident touchpoint to stop silent churn before it starts. His take? Resident retention isn’t a tactic—it’s a philosophy. And the best operators treat it that way.

🔥 What’s inside:

✅ The biggest hidden cost in property management

✅ Why pizza parties won’t fix resident dissatisfaction

✅ How to spot—and sell to—a true “Hell Yes” buyer

💬 Jude says it best:

“You think you're great—but your residents compare you to Amazon, Uber, and Netflix. That’s the bar.”

👀 Ready to shift from leasing-focused to retention-first?

📖 Read the blog: From Leasing to Loyalty—How Jude Chiy Gets to Hell Yes in Resident Retention 🔗

#GettingToHellYes #Multifamily #ResidentRetention #PropTech #Flamingo #NOI #Leasing #PropertyManagement #CustomerExperience