'Getting Clear on the Case for Change – Where Do We Start?' with Tracy Cooper

'Getting Clear on the Case for Change – Where Do We Start?' with Tracy CooperAre you a CEO, business owner, or leader sensing the need for change in your organisation — but unsure where to begin?In this powerful episode of the Business Women Australia Podcast Show, host Lyn Hawkins sits down with Tracy Cooper, an expert change facilitator who helps organisations navigate transformation with clarity, alignment, and purpose.Whether you lead a for-purpose organisation, a private enterprise, or a growing team, this conversation will help you get clear on:How to tell what type of change is needed – a major change or a simple tweakWhere to start the change journey to create a solid foundation for your changeHow to create a compelling ‘case for change’ Why clarity and executive alignment matter before any change initiative beginsWhen and how to bring in a change specialist to ensure successTracy shares real insights from the field — including how to engage teams early, how to shift resistance into reflection, and how to build a culture where adaptation is business as usual.This episode is a must-listen for forward-thinking leaders who want to:Create a ‘change-ready’ cultureFuture-proof their organisationCreate real momentum for strategic changeLead with confidence, not chaosTune in now to “Getting Clear on the Case for Change: Where Do We Start?”Walk away with fresh perspective, clarity, and the confidence to start your change journey the right way.ABOUT TRACY COOPER: Tracy Cooper is a Change Specialist who supports senior leaders to tackle the challenges of implementing change in their organisations.With her combined expertise in leadership, change management, and facilitation, she utilises theory and turns this into a proven practical approach to guide you in your transformation processes.Whilst her early career was in agricultural science, she transitioned to delivering leadership programs in rural and regional communities of Qld via the Department of Primary Industries ‘Building Rural Leaders Program.’Based on this learning and experience of delivering leadership programs, in 2001, she joined forces with Maria Nolan and launched SeeChange Consulting. Using their action learning approach, underpinned by their enviable expertise and accreditation in Prosci Change Management methodology, they created programs that have brought major change to the lives of individuals, regional communities and businesses in the financial services, agribusiness, local government, childcare, aged care and the broader not- for- profit sectors for 23 years. Utilising all the experience, techniques, and tools developed over those two decades, in early 2024, Tracy commenced her individual journey as Tracy Cooper Change Specialist. She is passionate about helping those who wish to lead themselves to learn, thrive, embrace change, and make a difference in their world. About Lyn HawkinsLyn is the Founder and National Director of Business Women Australia and a management consultant and leadership coach. She is known for her practical focus on achieving growth and transformation. Lyn advises some of Australia’s most successful professional firms and business leadership teams. She is also the WA Director of the Private Wealth Network and mentors Commerce students at UWA. Lyn has held senior roles with KPMG, HHG Legal Group, HLB Mann Judd and Telstra, in addition to General Management roles with technology-based businesses.About Business Women AustraliaBWA brings together business women from all sectors, industries and states;business owners and entrepreneursexecutives and managersprofessionalswomen on boardsemerging leaderswomen who desire growth and high level connectionsBusiness Women Australia is focused on key areas of development;LeadershipBusiness ImprovementPersonal and Professional GrowthConnections and FriendshipJoin as a member today via https://businesswomenaustralia.com.au/membership/