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In this episode of the Build Mentor Show, Anthony and Mark discuss the common issue of leads slipping through the cracks due to poor follow-up processes.

They explore the hidden costs of inadequate lead service, the importance of fast and effective follow-up, and how to transform salespeople into trusted advisors.

The conversation emphasises the need for clear standards, accountability and the role of leadership in ensuring sales teams are equipped to succeed.

The episode provides actionable insights on establishing effective systems and processes to enhance sales performance.