In this episode of the Get Keen Podcast, host Dan Lee dives into the critical topic of property pricing and its impact on successful real estate sales. He emphasizes that every property can attract offers and sell if priced correctly, regardless of its condition or location. Dan shares his expert strategies for helping sellers adjust their expectations and understand the true market value of their homes. Drawing on his extensive experience in the industry, he highlights the importance of educating clients and the nuanced salesmanship required to guide them through the pricing process. Tune in to gain valuable insights that will help you maximize your real estate career and achieve better outcomes for your clients.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:01:14] Pricing properties correctly.

[00:04:36] Sellers overvalue their homes.

[00:09:44] Educating sellers on home pricing.

[00:12:54] Importance of excitement in sales.

[00:15:34] Open home strategy communication.

[00:20:56] Open home results and strategy.

[00:24:50] Pricing strategy for real estate.

[00:27:08] Pricing strategy for real estate.

[00:30:38] Compliment before harsh news.

[00:34:28] Starting a real estate business.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

In this episode, Dan jumps straight into the toughest real estate objections agents hear every day — from commission cuts to DIY sellers to “we’ll wait for the market to improve.” Instead of sourcing questions from socials, he lets ChatGPT generate the top objections and answers each one completely off the cuff. If you’ve ever been stuck in a listing presentation, battling unrealistic expectations, or trying to articulate your value, this episode gives you simple, clear, high-impact ways to respond on the spot.

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:00:37] Why tiny savings won’t win big results

[00:01:19] Using ChatGPT to generate real agent objections

[00:02:21] Objection: “We want to wait for the market to improve.”

[00:03:41] Objection: “We paid less last time.”

[00:05:24] Objection: “We just want to test the market first.”

[00:07:35] Objection: “We want to try selling it ourselves.”

AI is changing the game for every industry, and real estate is no exception. In this episode of Get Keen, Dan Lee dives into how agents can use AI right now to work smarter, not harder, from writing listings in seconds with ChatGPT to creating property videos, managing client follow-ups, and even training AI versions of themselves. Instead of fearing the tech takeover, Dan breaks down how the next 3–5 years are a golden window to make more money with AI before it makes more money than us. Whether you’re an agent looking to save time, boost listings, or future-proof your business, this episode will show you how to stay ahead and not get left behind.

Are you a high-performing agent ready to build your own agency? Submit your application and our team will be in touch to see if we're the right fit: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:01:12] How AI Is Shaping the Real Estate Game

[00:03:05] Why Most Agents Still Don’t Use AI

[00:05:18] ChatGPT for Property Listings and Copywriting

[00:07:44] Automating Client Follow-Ups with AI Tools

[00:10:11] Creating Property Videos and Social Content Faster

[00:12:30] AI for Market Research and Pricing Strategy

[00:15:02] Building Your Own AI Assistant or “Digital Twin”

[00:17:46] Common Mistakes Agents Make with AI

[00:20:15] Final Thoughts: How to Stay Ahead of the Curve