George Croft, Senior Advisor at First Key Consulting & Board Member at BrewDog

In this powerful and candid conversation, George Croft- Senior Advisor at First Key Consulting and Non-Executive Board Member at BrewDog - joins Jason Taylor to reflect on a leadership journey that spans decades in the beverage industry. From his humble beginnings at Labatt to transforming Waterloo Brewing into a national player, George shares how persistence, people-first leadership, and radical candor shaped his approach and legacy.

This episode is a masterclass in leading with values, building resilient teams, and making the tough calls when it counts. Whether you’re scaling a company or growing your career, George’s wisdom will challenge and inspire you.