Generosity as a Business Model With Jeanna Roach

In this episode

Jeanna Roach, CEO of Betenbough Companies, discusses the importance of defining culture and purpose within an organization and the growing trend of build-to-rent housing. She explores the challenges and setbacks faced in leadership roles, the unique culture and transparency of Betenbough, and their commitment to affordable housing and community giving. The discussion emphasizes resilience, generosity, and the impact of a strong organizational culture.

Timestamps

00:00 Defining Culture and Purpose 04:14 The Build-to-Rent Trend 08:10 Gina Roach's Journey to CEO 14:01 Overcoming Setbacks and Building Resilience 17:50 The Unique Culture of Beaten Bow 22:04 Transparency and Generosity in Business 25:48 Affordable Housing Commitment 29:55 Expanding with Purpose 31:49 Community and Global Giving

About Jeanna

Jeanna Roach is the CEO of Betenbough Companies. Her journey with Betenbough began in 2006, where she held various positions, including Public Relations Specialist, Marketing Manager, and Vice President of Sales & Marketing. Jeanna is known not only for her visionary leadership but also for defending and nurturing the company's culture, ensuring Betenbough Companies remains a place where employees can thrive both personally and professionally. Throughout her career, she has demonstrated a strong commitment to leadership development and has been instrumental in fostering the company’s unique, people-first culture.

Acknowledgment

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