In this episode, Ardis Kadiu and Dr. JC Bonilla discuss Google's recent rollout of AI Overviews in search results and its implications for content discovery, user experience, and online advertising. They explore the challenges posed by AI-generated summaries, such as the difficulty in distinguishing between factual information and satirical content. The hosts also delve into the potential impact on website traffic and the need for content creators and advertisers to adapt their strategies in response to this shift. Additionally, they touch on the implications for higher education marketing and the importance of focusing on outcomes and storytelling in this new AI-driven landscape.

Introduction

• Ardis and JC discuss their current projects and the concept of "deep work"
• They introduce the main topic: Google AI Overviews

Google AI Overviews Explained

• Background on Google's search summaries and the transition to AI Overviews
• Comparison to Perplexity and other AI-powered search tools
• The potential impact on website traffic and visibility

Challenges and Limitations

• Examples of inaccurate or misleading AI Overviews
• The difficulty in distinguishing between factual content and satire
• The role of user-generated content and the need for content restrictions

Implications for Advertising and Monetization

• The changing landscape of online advertising in the age of AI search
• The importance of capturing user attention within the search experience
• Potential new advertising models and the role of multimodal content

Impact on Higher Education Marketing

• The need to focus on outcomes and storytelling in marketing efforts
• The challenges of differentiating programs in an AI-driven search environment
• The importance of visual content and "humanizing" the student experience

The Changing Internet Landscape

• The current state of the internet and the prevalence of misinformation
• The potential for AI to exacerbate the spread of "dirty content"
• The need for regulation and the evolution of AI-powered platforms over time

Conclusion

• The unstable nature of AI-generated summaries and the need for adaptation
• The future of content discovery and the role of AI in shaping user experiences
• Closing thoughts and outro

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Connect With Our Co-Hosts:
Ardis Kadiu
https://www.linkedin.com/in/ardis/
https://twitter.com/ardis

Dr. JC Bonilla
https://www.linkedin.com/in/jcbonilla/
https://twitter.com/jbonillx

About The Enrollify Podcast Network:
Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Some of our favorites include The EduData Podcast and Visionary Voices: The College President’s Playbook.

Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Connect with Us at the Engage Summit:
Exciting news — Ardis will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and would love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.

Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!

In this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org. This episode highlights the fresh features and content now available on the site, emphasizing Enrollify’s commitment to revolutionizing higher education. Learn about the variety of resources—from podcasts to ourses to webinars—that can help professionals make impactful changes in their careers and institutions.

- - - -

Connect With Our Co-Hosts:
Ardis Kadiu
https://www.linkedin.com/in/ardis/
https://twitter.com/ardis

Dr. JC Bonilla
https://www.linkedin.com/in/jcbonilla/
https://twitter.com/jbonillx

About The Enrollify Podcast Network:
Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Some of our favorites include The EduData Podcast and Visionary Voices: The College President’s Playbook.

Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Connect with Us at the Engage Summit:
Exciting news — Ardis will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and would love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.

Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!

In this episode, JC Bonilla from VaynerMedia discusses the key ideas from Gary Vaynerchuk's new book "Day Trade Attention". The host explore how social media has become the prime space for building brand relevance and driving sales. JC breaks down how social media algorithms work, favoring native content and meaningful engagement. He emphasizes the importance of organic reach, cohort-based marketing, and using social media insights to inform larger ad campaigns. This episode is a must-listen for anyone looking to understand and leverage the power of social media marketing in today's attention economy.

Day Trading Attention

• Introducing the concept of "Day Trade Attention" from Gary Vaynerchuk's book
• Attention as the new asset in marketing; eyes, ears and wallet
• The evolution of Gary Vaynerchuk's marketing strategies from email to social media

Ocean Spray TikTok Case Study

• Analyzing the viral Ocean Spray TikTok video
• The interplay of social media, brand awareness, and influencer marketing
• How a single organic post can drive massive sales and brand relevance

Social Media Algorithms & Organic Reach

• How social media algorithms work to amplify relevant content
• The importance of native, contextual creative in social media
• Understanding "meaningful engagement" - comments, shares, saves
• How organic reach validates content before paid promotion

Cohort-Based Social Media Marketing

• Moving from follower count to relevance and engagement
• Identifying and targeting cohorts based on interests and behaviors
• Testing and iterating on content based on organic performance
• Scaling successful organic content into larger ad campaigns

From Social Media to Super Bowl: The Planters Peanuts Case Study

• How a LinkedIn poll inspired a Super Bowl ad campaign for Planters Peanuts
• Using social media insights to inform creative briefs and large-scale campaigns
• The power of social listening and engagement to drive marketing strategy

- - - -

Connect With Our Co-Hosts:
Ardis Kadiu
https://www.linkedin.com/in/ardis/
https://twitter.com/ardis

Dr. JC Bonilla
https://www.linkedin.com/in/jcbonilla/
https://twitter.com/jbonillx

About The Enrollify Podcast Network:
Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Some of our favorites include The EduData Podcast and Visionary Voices: The College President’s Playbook.

Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Connect with Us at the Engage Summit:
Exciting news — Ardis will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and would love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.

Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!