General Mills’ Doug Martin on Human-Centered Brand Strategy Podcast Por arte de portada

General Mills’ Doug Martin on Human-Centered Brand Strategy

General Mills’ Doug Martin on Human-Centered Brand Strategy

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Doug Martin, CMO of General Mills, joins Edelman’s Amanda Edelman to discuss how brands can stay personal in a fragmented digital world. He shares how General Mills is shifting from mass messaging to individualized experiences and using data and empathy to meet consumers where they’re at, especially in everyday moments like dinnertime. Doug emphasizes the …

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