Gen3 Marketing - Actionable Insights

In this special podcast episode, host Kerry Curran brings together the Affiliate Summit West Panel members for an industry leading discussion and a replay of the session titled: "P is for Performance – Unveiling Five Cutting Edge Strategies for Today’s Full Funnel PR."

Kerry is joined by Yesica Lepe, Director of Content Partnerships, Meg Kernahan from Condé Nast, and Jamie Zimmerman representing ThirdLove, a valued client of Gen3.

The team explores the importance of planning and strategy in performance PR, the collaboration between publishers and agencies, and the value of search engine ranked content. They also discuss the differences between marketplaces and brand direct approaches and share insights on pitching for placements.

The panelists discuss the importance of detailed briefings and forecasts, effective communication, and planning in advance, reviewing pitches and key elements, determining commissions and cost per action, and performance evaluation and measurement.

In this podcast, Rob Schab from Levanta discusses the evolution of affiliate marketing and the game-changing benefits of Levanta for CPG and manufacturer brands.

He explains how Levanta works, including tracking and data insights for brands. Rob also shares a success story with Ella Bella and provides an actionable insight for brands to consider using Levanta to expand their reach and drive more sales.

Takeaways

Levanta is an affiliate network specifically for Amazon sellers, providing a platform for brands to track external sources and work with affiliates.

Levanta offers benefits for both publishers and brands, including increased brand awareness, organic rank boost, and the ability to earn a 10% brand referral bonus.

Using Levanta in conjunction with Amazon Associates allows publishers to multiply their revenue by driving external traffic to brand product detail pages.

The success story of Ella Bella showcases the potential of Levanta, with the brand experiencing significant growth and brand awareness through the affiliate program.

Welcome to Gen3's Actionable Insights, where we provide performance marketing and affiliate strategies for driving business results. In this episode, we focus on partnerships and how they contribute to brand success.

Our guest, Nikki Yorgiadis, Head of Gen3's Publisher Development team, brings over seven years of experience in the industry, with a background in academic research in advertising and marketing. With her expertise, Nikki sheds light on the evolution of affiliate marketing and the crucial role of relationships in driving results.

She emphasizes the importance of understanding the affiliate ecosystem, highlighting how partnerships between brands and publishers operate. Nikki breaks down complex concepts like affiliate marketing for a broader audience, making it relatable through everyday examples like online shopping.

Throughout the episode, Nikki emphasizes the significance of relationship building in affiliate marketing. She stresses the need for transparency, reciprocity, and genuine rapport in fostering long-term partnerships that benefit both brands and publishers.

The conversation covers emerging trends in the affiliate space, including the rise of AI-driven technologies and card-linked offers. Nikki provides insights into how these innovations are reshaping affiliate strategies and opening new avenues for brands to engage with consumers.