Gen Z's Vibe Around Substances and Social Life

Gen Z is approaching their relationship with alcohol differently and reshaping what it means to “go out”, socialize, and connect. In this conversation, Meghan Grace is joined by Todd Harris, co-founder of Plift, a THC-infused beverage company rooted in community, culture, and choice. Todd brings a mix of brand wisdom with personal vulnerability, opening up about his recovery journey and the motivations behind launching a new kind of social beverage. Together, they explore: How Gen Z is redefining drinking culture and socializing beyond alcohol The rise of THC beverages, alcohol alternatives, and the wellness-minded, intentional consumers driving this shift Todd’s take on creating brands with purpose vs. selling products with hype Day parties, AM clubbing, and why 11 a.m. is the new midnight Follow Plift on Instagram & TikTok: @drinkplift Connect with Todd Harris on LinkedIn Learn more about Plift