Gen Z's Approach to Real Estate

Buying a home is one of the biggest financial decisions most people will ever make. For Gen Z, it is feeling more intimidating than inspiring. Between rising interest rates, affordability challenges, and the shifting economy, young buyers often wonder if ownership is even possible. In this episode of #GenZ, Meghan Grace sits down with Austin Whitaker, real estate investor, entrepreneur, and founder of Enrich Revenue Management, to unpack how Gen Z is reshaping the path to homeownership. Austin shares his journey from house hacking to building a career helping others maximize returns in real estate. Together, Meghan and Austin break down: The real estate landscape Gen Z is navigating What house hacking really means (and why it’s gaining traction with Gen Z). How mindset can be a bigger barrier than money when it comes to buying your first home. The trade-offs young buyers are making to build equity through real estate. Why community, creativity, and technology are shaping the next chapter of real estate. This conversation is full of practical takeaways and fresh perspectives to help you understand Gen Z’s approach to real estate. Connect with Austin on LinkedIn Check out Enrich Revenue Management