Gen Z is Watching: Rethinking School Branding for the Tik-Tok Generation with Javier Ibarra

1. Javier Ibarra shares how Denver Public Schools transitioned from reactive posts to strategic storytelling, resulting in viral reels and even a feature on Good Morning America.
2. Learn what gear this Emmy-winning team uses to create professional content. It costs less than $1,000 and is powered by iPhones. There is a link below!
3. Get ahead of 2026 federal regulations with smart tips on making your district’s social media content accessible.
4. Discover how DPS builds student-first content that connects emotionally and earns millions of views - without needing a full production crew.

SPECIAL GUEST

Javier Ibarra

Sr. Manager, Media and PR

Denver Public Schools, Colorado

Email: [e-mail]

Website: https://www.dpsk12.org/

Facebook: https://www.facebook.com/DenverPublicSchools

Instagram: https://www.instagram.com/denverpublicschools

X: https://x.com/dps_k12

LinkedIn: https://www.linkedin.com/company/denver-public-schools/

YouTube: https://www.youtube.com/DenverPublicSchools

USEFUL INFORMATION

• Click here to see Zoey walking for the first time to get her diploma
• Watch middle school students explain their lingo
• Meet the canines who help with drug detection
• Denver Public Schools Checklist - including Video Tool Links!
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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