Gen Z don’t consume culture, they compose it.

Dearest you.

Kriti Gupta calls herself an Internet Anthropologist — a translator of the signals young people are sending about who they are, what they value and what it’s like to be them.

In this honest conversation, we explore how Gen Z and Alpha are reclaiming their time, presence and self expression in an era defined by algorithms and increasingly, artificial intelligence.

Kriti helps us understand the subcultures and online worlds shaping identity, power and belonging for the next generation and what that means for brands, creators and leaders who want to connect meaningfully.

Kriti also opens up about her lived experience as a brown woman and creative trying to belong in rooms that value her ideas but not the face presenting them. Her reflections on reclamation, identity and creating her own tables are deeply moving.

Alison xo

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