Gen C Podcast Por CoinDesk arte de portada

Gen C

Gen C

De: CoinDesk
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Generation Crypto is focused on how brands and marketers are exploring and building in the Web3 ecosystem to experiment in and potentially transform their businesses. Each week, our hosts Avery Akkineni of Vayner 3 and Sam Ewen from CoinDesk, will dive into how Fortune 500 brands and new start-ups alike are coming to the blockchain and utilizing new technologies, the creator economy and rewriting fandom/ownership to generate attention, gain customers and create value for their bottom line and those of their communities.CoinDesk Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Where Did All The Crypto Super Bowl Ads Go?

    Where Did All The Crypto Super Bowl Ads Go?
    Feb 9 2026
    Sam Ewen breaks down the absence of crypto from the 2026 Super Bowl, comparing today’s silence to the frenzy of 2022. Sam Ewen asks the question: where are all the 2026 Super Bowl ads? He explores the mystery of why crypto’s biggest players are sitting on the sidelines of the world's largest advertising event, even as "AI hyperscalers" and consumer staples take over the broadcast. NOTE: Recorded prior to the Super Bowl airing and yes, Coinbase did run a Super Bowl. - Follow us on Twitter: ⁠Sam Ewen⁠, ⁠CoinDesk⁠ - "Gen C" features host Sam Ewen. Executive produced by Uyen Truong.
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    10 m
  • IOTA’s Karen O'Brien on The $35 Trillion Bet on Industrial Blockchain

    IOTA’s Karen O'Brien on The $35 Trillion Bet on Industrial Blockchain
    Jan 27 2026
    IOTA CMO, Karen O’Brien reveals the high-stakes roadmap to transform the $35 trillion global trade industry from archaic paper systems into a frictionless, blockchain-powered infrastructure. Karen O’Brien, CMO of IOTA, breaks down why the industry is finally hitting a much-needed trust reset, trading short-term hype for the work of fixing global trade. O’Brien touches on how she’s helping solve the $35 trillion "paper and email" bottleneck to create an invisible backbone for global supply chains—a true blockchain for machines. - Links mentioned from the podcast: Karen's Twitter IOTA Website - Follow us on Twitter: Sam Ewen, CoinDesk - "Gen C" features host Sam Ewen. Executive produced by Uyen Truong.
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    33 m
  • Building Autonomous Health Systems in the Age of AI with Bryan Johnson

    Building Autonomous Health Systems in the Age of AI with Bryan Johnson
    Jan 13 2026
    From building Braintree to launching Blueprint, Bryan Johnson reveals how the systems architecture of FinTech and the philosophy of crypto are powering a new, autonomous roadmap to reverse human aging and operationalize immortality. Founder and CEO of Blueprint and Don’t Die, Bryan Johnson, joins Gen C to discuss why the philosophy of crypto has the same mindset required to solve human aging. Bryan reveals how he is applying FinTech systems-thinking to the human body through "Autonomous Health" and bio-algorithms. We explore his journey to reverse his biological age and why the tech community is the primary driver of the next great evolution in human existence. - Links mentioned from the podcast: Bryan's Twitter Blueprint Website Don’t Die Website - Follow us on Twitter: Sam Ewen, CoinDesk - From our sponsor: Check out CoinDesk's research report on KuCoin at: https://www.coindesk.com/research/kucoin-hits-record-market-share-as-2025-volumes-outpace-crypto-market - "Gen C" features host Sam Ewen. Executive produced by Uyen Truong.
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    29 m
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