Razorfish President, Dani Mariano, explores how brands can build authentic connections through emerging technologies and explains why Gen Alpha is reshaping the future of marketing and commerce.

In this episode of Gen C, host Sam welcomes Dani Mariano, President of Razorfish, a 30-year-old creative agency known for innovation in the marketing world. Dani discusses how Razorfish has evolved from a digital agency to a "marketing transformation agency" helping brands navigate emerging technologies like blockchain, Web3 and AI. She shares insights on the shift from points-based loyalty programs to creating authentic emotional connections with consumers and reveals research about Gen Alpha's sophisticated digital behavior and their surprising influence on household purchasing decisions.

Links mentioned from the podcast:

• Razorfish’s Twitter
• Razorfish’s Website

Watch this episode on video:

• YouTube
• CoinDesk

Follow us on Twitter:

• Sam Ewen, CoinDesk

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"Gen C" features hosts Sam Ewen. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rebecca Barkin discusses Lamina1's mission to create a decentralized platform that empowers creators with more control and direct audience engagement, showcasing their partnership with "Owen Nowhere," a new animated series about a teen influencer with vampire parents created by Chris Jammal and Jaclynn Demas of We Ghosted Media.

Rebecca Barkin, CEO of Lamina1, joins Sam to discuss her journey from Magic Leap to developing the MSG Sphere and now leading a Web3 company focused on empowering creators. They're joined by Chris Jammal (Bob’s Burgers) and Jaclynn Demas (Peg+Cat, Wonder Pets) of We Ghosted Media to discuss their new animated series "Owen Nowhere" about a teen influencer with vampire parents and how Web3 technologies enable new forms of audience engagement and creative control that traditional entertainment models lack.Links mentioned from the podcast:

• A new kids’ show will come with a crypto wallet when it debuts this fall
• Rebecca’s Twitter
• Lamina1 Website

Watch this episode on video:

• YouTube
• CoinDesk

Follow us on Twitter:

• Sam Ewen, CoinDesk

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"Gen C" features hosts Sam Ewen. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Returning for another season of ‘Gen C’, Sam sits down with Kyle and Jay to learn how they transformed Milk Road into a leading crypto media brand and why they believe media should be the foundation of every business.

Kyle and Jay, co-owners of Milk Road and co-founders of marketing agency Impact3, discuss their journey from meeting in a Toronto bar to building successful crypto-focused businesses. They explain their philosophy of using media to grow communities, simplifying crypto for everyday investors and their expansion plans beyond crypto into macro economics and AI. The pair also share insights on the current market dynamics and why they believe personalities will become increasingly important in differentiating brands in an AI-dominated future.

Links mentioned from the podcast:

• Kyle’s Twitter
• Jay’s Twitter
• Milk Road Website
• Impact3 Website
• 
  

Watch this episode on video:

• YouTube
• CoinDesk

Follow us on Twitter:

• Sam Ewen, CoinDesk

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"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.