Gen Alpha Fashion and Avatar Twinning

In this episode, WGSN CEO Carla Buzasi invites Head of Kidswear, Erin Rechner to reveal kidswear trend directions and the powerful influence of Gen Alpha on fashion. From joyful dressing and gamified fashion to the rise of digital avatars, learn how this tech-savvy generation is outfitting the industry.

We dive into the Gen Alpha behaviours driving movements like affordability and sustainability, and how brands can adapt to their needs. Don’t miss the key strategies to appeal to parents and children as technology accelerates in our dynamic economy.