Gear That Lasts, A Brand That Grows: Inside Norrøna with Bård Kvamme

In this conversation, Norrøna’s Bård Kvamme unpacks how a nearly century-old outdoor brand is scaling global retail through long-view strategies. We explore Norrøna’s operational blueprint—from unified commerce and omnichannel strategy to retail innovation, loyalty-driven data use, and supply chain-integrated sustainability. For retail leaders building lasting brands, this is a quiet masterclass in doing more with intention.

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