GaryVee's 2026 Retail Revolution: Interest Media, Live Shopping, and AI Algorithms
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Gary Vaynerchuk, the tireless VaynerMedia CEO known as GaryVee, dominated headlines this week with his electrifying keynote at NRF 2026 Retail's Big Show in New York City on January 20. According to NRF.com, he lit up the stage preaching the dawn of interest media over old-school social, urging retailers to obsess over post views not followers, since his own 50 million-plus audience now bows to AI algorithms favoring relevance. He slammed fake brand lift studies as industry BS, per ChiefMarketer.com, insisting success hits the cash register through validated organic content tweaked for paid boosts, and dont sleep on LinkedIn even for B2C or live shopping explosions like Whatnots 7 to 10 billion in gross merchandise value last year.
Fresh off that buzz, GaryVees YouTube dropped Tea with GaryVee episode 100 on January 16, a marathon rant on claiming your 9 p.m. to midnight hours for personal branding and TikTok Shop gold, warning excuses keep you mediocre. His GaryVee Audio Experience podcast, via iHeart, unleashed a flurry this month including a live TikTok on live shopping as 2026s killer opp, a New Years deep dive with Jim Rugg on VeeFriends comics universe exploding with 268 empathy-packed characters, and Art Basel recaps tying brand value from socks to his kindness empire.
Hes teasing bigger moves, listed as a keynoter for Brand Safety Summit Dubai on January 29 per the summits site, signaling his grip on AI and ad safety. No fresh business deals or social mentions popped beyond his platforms 45 million followers churning daily heat, but whispers of VeeFriends fashion pushes and pickleball team tweaks swirl unconfirmed. GaryVees pedal-to-metal pace screams biographical milestone hes reshaping retail forever with live selling prophecies for 2027 dominance. Stay tuned, hes just warming up.
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