Gary Frost - What is Strategic Branding?

In this episode of OBS Radio, Zoe Hanson speaks with Gary Frost, Managing and Strategic Creative Director at Frost, about why branding is more than just a logo it’s a business growth tool.

Gary shares insights on:

• How branding builds real monetary value (think Coca-Cola’s $70B brand premium).
• Why SMEs should treat branding strategically, just like big names such as Nike and Apple.
• The importance of authenticity, storytelling, and values in building trust.
• Case studies from Dr. Oetker, Farnborough Air Show, and CM Shipping where strategic branding transformed businesses.
• Why consistency, strategy, and honesty trump gimmicks and “greenwashing.”

Whether you’re a startup founder or a seasoned CEO, this episode reveals how strategic branding can reshape your business future.

Hosted on Acast. See acast.com/privacy for more information.