Gamify the World: Improbable Escapes with Emma Rochon (S11E2)

" There's lots of places in the world you can gamify." Emma Rochon and Melissa Eapen were young game masters working at a local escape room company over 12 years ago. They loved this "new" genre of entertainment, and asked the owners how they could get more involved in growing the business or designing new rooms. The owners replied with "There's no growth in [escape rooms]. Also though, if you try to make your own company, I'll sue you". These famous last words spurred Improbable Escapes co-founders Emma Rochon and Melissa Eapen to quit and start their own company. While looking for locations, they mapped out all the known escape rooms in Canada at the time, and settled on the charming city of Kingston. They chose it primarily for its qualities as an escape room wasteland, because it didn't have any notable existing escape rooms. Today, they've certainly built out enough games to put Kingston, Ontario, Canada on the map of any escape room enthusiast. They have built and designed over forty different games and experiences, including escape rooms, outdoor escape rooms, large event "podium games," and even a board game café. They also started a sister company called Visual Menace Creative that builds sets, props, and immersive activations for brands, film, television and music videos. Emma Rochon joins us on REPOD to share her escape room journey in the industry. I was simply mind-blown by these two young women who built an escape room empire out of nothing but sheer determination and passion. I love stories where someone is told "no" and they proceed to prove nay-sayers wrong in the most epic way possible. If you enjoyed this episode and you want to hear more from Emma, she will be speaking at this year's Reality Escape Convention about deconstructing escape rooms, and how to literally think outside the box when it comes to designing interactive puzzle games. Episode Sponsors We are immensely grateful to our sponsors this season: REA Patreon Backers, PG's Playhouse, Buzzshot, and the Reality Escape Convention. We truly appreciate your support of our mission to promote and improve the immersive gaming community. Buzzshot Buzzshot is Escape Room Software, Powering Business Growth, Player Marketing, and improving the Customer Experience. They offer an assortment of pre and post game features including robust waiver management, branded team photos, and streamlined review management for Yelp, TripAdvisor, Google Reviews, and Morty. Buzzshot now has integration with the other REPOD sponsors: Morty and COGS. Special Offer for REPOD Listeners: REPOD listeners get an extended 21-day free trial plus 20% off your first 3 months, with no set-up fees or hidden charges. Visit buzzshot.com/repod to learn more about this exclusive offer. Support Us On Patreon Today Love escape rooms as much as we do? At Room Escape Artist, we’ve been analyzing, reviewing, and exploring the world of immersive games since 2014. We help players find the best experiences, and push the industry forward with well-researched, rational, and reasonably humorous escape room and immersive gaming content and events. By becoming a Patreon supporter, you're not just backing a blog — you're fueling a mission to make the escape room and immersive gaming community stronger, more thoughtful, and more connected. Access exclusive Patreon content such as: The Bonus AftershowThe Spoilers ClubEarly access to escape room Tour tickets and REA articles. Your Patreon support goes toward our mission: paying our contributors, funding our infrastructure, and supporting deep research and industry advocacy. PG's Playhouse If you love wordplay, puzzles, and trivia, this is the podcast for you! PG's Playhouse recreates a fun game night, all in a short, 30-minute format. Of course, what’s game night without making new friends? We bring on different guests for the different episodes. Each episode features a puzzle packed with wordplay and trivia, a short chat with the guest, and a segment exploring an interesting topic. I hope you’ll take a listen and play along with us at PG’s Playhouse. Reality Escape Convention Our convention, RECON, will be in Laval, Quebec Canada on August 16th & 17th, 2026. RECON offers a curated collection of talks and experiences exploring the business and art of escape room and immersive game creation. All are welcome at this event that is crafted around professionals and aspiring professionals. Production Credits Hosted by David Spira & Peih-Gee Law Produced by Theresa Piazza Supported by Lisa Spira Edited by Steve Ewing Music by Ryan Elder Logo by Janine Pracht