Game Recognizes Julie Rice: The Magic Behind SoulCycle, a Hero's Journey

Game Recognizes: Julie Rice. The visionary behind one of the most iconic fitness movements of our time — SoulCycle. What began as a boutique workout class tucked in the back of an office lobby quickly grew into a revolution and a whole new fitness category. In this episode, Julie explains the psychological genius behind the SoulCycle experience. The moment you walk through the doors, it’s not just a workout — it’s a performance. Each class was curtain up to curtain down. She created a brand that people felt. From high-stakes decisions to cinematic thinking and relentless belief, Julie shares how SoulCycle evolved from a wild idea into a global obsession.

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Brought to you by: AposHealth, NOBULL, José Andrés Group, Manifest Media Productions and The Right Now. Game Recognizes Game (@GRGthepod) is brought to you by AposHealth, NOBULL, with The Right Now + Manifest Media Productions. GRG is co-created by Marty Jaramillo and The Right Now’s CEO, Sunny Jenkins. Chronic knee, hip, or back pain? Apos® is the breakthrough trusted by elite sports therapists like Dr. Marty Jaramillo. No meds. No surgery. No clinic visits. Just science-backed relief that fits into your daily life. Don’t miss out—this tech is changing the game.📞 Call 866-720-3968 or visit startapos.com