Gaining Clients by Focusing on your Unique Strengths

Episode Summary

This podcast focuses on leveraging unique strengths to attract clients and grow a successful business. This critical strategy of knowing and articulating your primary value proposition to clients, so you can distinguish your business from others in the industry.

Key InsightsBusiness Growth Strategies

• Unique Strengths Matter: Concentrate on your distinctive skills to attract and retain clients
• Specialization Leads to Success: Developing expertise allows for premium pricing and superior service
• Strategic Outsourcing: Delegate tasks outside your core competencies
• Relationship Building: Create symbiotic professional partnerships that enhance your value proposition and create a cycle of leads.

Professional Development

• Embrace Adaptability: Keep learning about innovations in your field to deepen your understanding and grow your marketable skills.
• Client-Centric Approach: Focus on being transparent about your capabilities and focusing on delivering tangible value

Podcast Chapters

• 00:00 Impact of Changing Office Roles on Our Degree of Expertise and Deliverables
• 06:09 Symbiotic Relationships: Natural Development as you Develop Measurable Expertise in Key Skills
• 11:54 Refining Strengths to Grow Your Business Through Specialization. Targeting Your Primary Market.

Free ResourcesFreelancer Tools

It is critical to establish fees that are inline with industry standards while still being profitable for your company. I have created a simple, two-page tool to help you determine if the fees you’ve created are paying you what you think they are and how to give yourself a raise as you refine your skills without pushback from clients.

• My Freelancer Fee Creator Tool

Business System

If you’re ready to jump in and get started [or revise] your Virtual Assisting, Freelancing, or Consulting business, this Freelancer by Friday course will give you daily tasks with clear instructions to create-or renovate-your business in five days. Currently discounted to under $50

• My Freelancer by Friday System

My Substacks

Each week I share on a variety of topics in my Substacks. I provide brief posts with actionable advice, tools, and guidance based on facts, not opinions. If you’re ready to keep learning and get clear instructions on what to do next, join. If you upgrade from the free to premium membership [the annual membership costs less than a monthly fast food lunch] you also get additional tools, discounts on private coaching, and much more.

My 4 Substacks:

• DecisionTreeLearning.substack.com is for parents and teachers and homeschooling parents. Lots of ideas and practical help for K-12.
• WritingCareerCoach.substack.com is for writers. I have craft and business systems specifically for writers.
• LearningResourcesOnline.substack.com is where I’m...