Gabriele Lochis delighting the customer in mobility services

Gabriele Lochis is the Head of Digital Marketing and Development for BNP Arval. 

He’s responsible for defining and implementing the UK digital marketing strategy, and executing the short- and mid-term UK digital transformation strategy for B2B and B2C acquisition and retention. 

We discuss:

1. The best way to drive long-term growth in B2B brands
2. Arval's approach to segmentation and targeting their audiences
3. Balancing short-term performance with long-term brand building
4. Attracting consumers and businesses with brand communication
5. The impact of trends on the ability to drive brand growth