Gabriela Fiorentino Turns 2am Mom Guilt into a Thriving Eco Community

“I was like, I am racing the future while I'm polluting your future. Like I was so, like that just started ringing in my mind and it just became louder and louder until I was like, "I need to figure out how to do this.” On this episode of Startups in Stilettos, hosts Carlyn Bushman and Ingrid Zapata Read sit down with Gabriela Fiorentino, founder of Nest Earth, a membership community helping parents create healthier, non-toxic homes without the overwhelm. Gabi shares her journey from sustainable architecture to motherhood, and how a late-night moment of eco-guilt sparked her mission to support families navigating eco-conscious living. From tackling misinformation and greenwashing to making sustainable choices feel practical (and not doomsday), Gabi explains how she curates trustworthy resources, breaks down complex ideas, and gives parents actionable steps they can actually maintain. What we talked about:Late Night Eco-Guilt [3:12]Transparency in Products [10:32]Creating a System in Your Home [18:36]Educating Your Children [22:43]What YOU Can Do [28:17] Connect with Gabriela Fiorentino:NestEarth.com Medium.com LinkedIn Instagram Connect with Carlyn:⁠⁠@carlynbushmanconsulting⁠⁠ on Instagram⁠⁠Carlyn Bushman⁠⁠ on LinkedIn⁠⁠Carlyn Bushman Consulting⁠⁠ Connect with Ingrid:⁠⁠@itsingridsworld ⁠⁠on Instagram⁠⁠Ingrid Zapata-Read⁠⁠ on Linkedin⁠⁠Grow With Community⁠⁠ Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today! We can’t wait to welcome you, support you, and be part of your business journey! Get Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Exclusive for Entreprenistas! Join Nest Earth's private community and book a free 1:1 consultation with Gabriela right here: https://nestearth.com/entreprenista Grow Your Startup with Startups in StilettosThanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts | Spotify | iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.