In Episode 12, Austin and Pranav dive deep into the "Attribution Odyssey," exploring why 80% of founders have the wrong expectations about what their data can actually tell them. They discuss why deterministic attribution is often misunderstood , the reality of "broken" tracking in a privacy-first world , and the new era of advertising on Google's AI surfaces.

Welcome back to GTMN for the first episode of 2026! 🚀

In this episode, Pranav and Austin kick off the year by breaking down the buzz around "Agentic Commerce" coming out of CES and the IAB's new roadmap. We discuss whether AI agents will actually do our shopping (or just help us choose), and the rising trend of companies using ChatGPT to write—and answer—RFPs.

We also cover massive industry news: AppsFlyer crossing $500M in ARR, PayPal transforming into a closed-loop media network, and Reddit launching AI-driven "Max" campaigns.

Plus, we grade our 2026 predictions: Will AEO replace SEO? How much of the creative workflow will actually be AI-driven this year?

We made it to Episode 10! In this season finale, Pranav and Austin welcome their first-ever guest, Brendan Short from The Signal. It was a massive week for M&A and industry drama. TikTok is officially selling its US entity, Salesforce acquires Qualified, Cvent buys Goldcast for $300M, and ZoomInfo is suing Apollo in a lawsuit that has the whole B2B world talking. Plus, we break down the top insights from Brendan’s AI GTM Summit, why "GTM Engineers" are the future of the industry, and why Austin thinks Adobe’s new ChatGPT app completely missed the mark.

Check out https://www.thesignal.club/p/best-of-the-signal for details from the AI GTM Summit!

Disney invests $1B in OpenAI, Netflix makes a massive $72B bid for Warner Bros, and Australia becomes the first country to ban social media for anyone under 16.

In GTMN Episode 9, Pranav and Austin break down the media consolidation wars, the flood of low-quality "slop" AI content on YouTube, and the disastrous McDonald's AI commercial that was pulled off the air. Plus, we discuss Forrester's alarming prediction that 15% of agency jobs will disappear by 2026.

In the eighth episode of GTMN, hosts Pranav and Austin kick off with Austin's recap of his "Taco Bell Ultra"—a 30-mile run fueled by cinnamon twists. They dig into the data behind Black Friday, exposing how inflation and upper-income households masked flat sales volume.
The conversation turns to the future of Go-To-Market, discussing the IPG/Omnicom merger rumors and the shedding of 4,000 agency jobs. They analyze Ramp's decision to shut down their automated outbound team and debate the absurdity of "Flying Billboards" suspended by helicopters. Finally, they address the AI wars: Sam Altman's reported "Code Red" at OpenAI and why Pranav is moving his workflows (and potentially his company) to Google Gemini

In the seventh episode of GTMN, hosts Pranav and Austin celebrate Thanksgiving in costume while breaking down the week's biggest AI shifts. They debate the underwhelming launch of ChatGPT's shopping research feature and discuss the "Valley of Death" in Meta advertising—where your success simply paves the way for competitors to steal your customers.

The conversation pivots to Google's massive Gemini 3 update, where Pranav shares how he built a fully functional app in one hour, and Austin breaks down Google's vertical advantage with TPUs and Workspace integration. They also analyze a viral chart proving Black Friday sales might actually be net negative for brands, reveal the massive gap between marketer and consumer perceptions of AI, and end with a live roast of GoDaddy's new "Airo" agent.

In the sixth episode of GTMN, hosts Pranav and Austin react to the massive news that Adobe has acquired Semrush for $1.9B to bolster its marketing analytics suite. They debate whether this is a "good acquisition" or if legacy players like Adobe can even compete with new AI tools.

The conversation covers "On" Running's bold decision to skip Black Friday sales, opting for brand integrity over discounts. They also dive into Alembic's $145M Series B led by Accenture to bring "Causal AI" to the enterprise, and debate if "services are sexy again" in the age of AI. Finally, Austin shares his plans to run a "Taco Bell 50K Ultra" marathon, and they discuss Ed Gento's $40M raise to fix influencer marketing with AI.

In the fifth episode of GTMN, hosts Pranav Piyush and Austin Hay explore "Super Me," a new company from marketing legend Casey Winters that creates an AI clone of an expert's brain. They then dive deep into Brian Balfour's "king of loops" strategy with Reforge Build, a new platform for prototyping directly from Figma and PRDs.

The conversation shifts to the "great unbundling" of martech and the rise of the "composable stack," analyzing how Hightouch Agents is creating a "martech super brain" that can both query and create campaigns. Finally, they cover the explosion of "Ad Agents" from Google and Amazon, and Reddit's "genius" new interactive mini-game ad format.