GTM Ops: RevOps With A Better Suit?

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Go-to-Market is the buzzword every boardroom is rallying around, but under the hood, is it just RevOps repackaged in flashier language? In this episode of Call It RevOps, we unpack the blurred lines between GTM strategy and Revenue Operations, questioning whether “GTM” is truly a new motion or just the same ops work dressed up for the executive floor.

We explore where the two intersect, where they diverge, and what actually matters when it comes to driving revenue alignment. If you’ve ever sat in a GTM meeting wondering, “Isn’t this just RevOps?” this episode’s for you.