Has data-driven marketing killed creativity?

In this interview, the Head of Marketing at Finastra, Joerg Klueckmann chats with Sammy about the importance of creative freedom in marketing, why companies must dare to be different, how to acquire budget for outside-the-box initiatives, and much more.


You’ll learn:

1. Why creativity must make a comeback if we're to avoid repetitiveness and mundanity in marketing
2. How to ensure ROI on your marketing investments while leaving room for experimenting
3. How Joerg allocates marketing budget to differentiating initiatives
4. Why Finastra built their own video streaming channel Finastra TV
5. Which KPIs to measure to report proof of value for outside-the-box initiatives

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About Joerg:
With more than 20 years of leadership experience, Joerg transformed global marketing organizations across the B2B software industry. He has led teams to become integrated, high performing and digital first. Joerg believes in focus, simplicity, and the courage to be different. He enjoys a good espresso and rides his mountain bike with passion. His superpower is endless positivity.

Find Joerg on LinkedIn: https://www.linkedin.com/in/joergklueckmann/

Joerg's favorite business book:
Play Bigger by Al Ramadam and Kevin Maney | https://shorturl.at/afjTW
Impromptu by Reid Hoffman | https://shorturl.at/afor7

Joerg's favorite podcasts:
Capital Allocators with Ted Seides | https://www.capitalallocators.com/

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About Finastra:
Formed in 2017 by the integration of Misys and D+H under Vista Equity Partners, Finastra enables the financial services world to deliver the future of banking. Applications that power financial institutions, marketplaces that accelerate industry & an open innovation platform for banks, fintechs & non-banks to connect and collaborate. Finastra delivers this vitally important technology to financial institutions of all sizes across the globe, including 90 of the world’s top 100 banks.

Website: https://www.finastra.com/
Industry: Financial Services
Company size: 5,001-10,000 employees
Headquarters: Paddington, London
Founded: 2017

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About the host Sammy:
Sammy and SAWOO enable you to become a thought leader and win leads directly through your own podcast & great content on LinkedIn.

Get in touch with Sammy here on LinkedIn.

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Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more.

Driving demand for your company at every stage of your marketing funnel?

Rodolfo shares how they do it at Recharge.

In today's episode, Rodolfo Yiu, Head of Demand Generation at Recharge shares with Sammy, how he and his team keep their pipeline healthy and full.


You’ll learn:

1. How Rodolfo drives demand on top, middle and bottom of funnel for Recharge
2. How Recharge is distributing its demand gen investments in paid search as a market leader
3. Why Rodolfo still regularly listens in on his team's sales calls


About Rodolfo:
Rodolfo is a B2B SaaS marketing leader located in San Francisco, currently working at Recharge as Head of DG, a leading subscription solution for DTC brands. He is passionate about building and developing marketing teams to solve business problems by partnering with GTM teams. He was previously at Okta and a number of startups.

Find Rodolfo on LinkedIn: https://www.linkedin.com/in/rodolfoyiu/
Rodolfo’s favorite business book:
The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture - Scott Belsky https://amzn.to/3GtMu1N
Rodolfo’s favorite podcast:
Grit podcast with Joubin Mirzadegan https://www.kleinerperkins.com/podcasts
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About Recharge:
Recharge is the leading subscription payments solution, helping ecommerce merchants of all sizes launch and scale subscription offerings. Recharge’s subscription billing and payment management solutions are designed to help merchants grow by increasing revenue and customer lifetime value while reducing operating costs and churn.

Website: https://rechargepayments.com/
Industry: E-Commerce, Mobile Payments, Software, Subscription Service
Company size: 500+
Headquarters: Santa Monica, California, United States
Founded: 2014
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About the host Sammy:
Sammy and SAWOO enable you to become a thought leader and win leads directly through your own podcast & great content on LinkedIn.

Get in touch with Sammy here on LinkedIn.

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Past guests on the GROW B2B FASTER show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more.

Out with the old, in with a $20B deal?

Sometimes, not sticking to the known will skyrocket your B2B success:

In Buynomics' case, going against "common wisdom" in B2B, helped them secure a huge enterprise customer – as a seed stage startup!

Today, Sebastian Baier, Founder & MD at Buynomics, shares with Sammy how they did it.


You’ll learn:

1. Why and how Buynomics successfully went after the biggest possible enterprise customer as a seed stage startup
2. How Buynomics closed a €13MM Series A investment with a top U.S. VC in the current tough market environment
3. The Buynomics playbook to leverage webinars to drive marketing and thought leadership


About Sebastian:
Before starting Buynomics, Sebastian was a Director with Simon-Kucher & Partners where he helped leading international companies improve their pricing and product offering. Sebastian holds a PhD in Physics from the University of Heidelberg and Masters degrees in Physics and Economics.

Find Sebastian on LinkedIn: https://www.linkedin.com/in/sebastian-baier/
Sebastian's favorite business book:
Memos from the Chairman - Ace Greenberg https://amzn.to/3F8UODx
Sebastian's favorite podcasts:
Startup Insider - https://inside.startup-insider.com/podcast
Doppelgänger - https://www.doppelgaenger.io/
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About Buynomics:
Imagine knowing customers’ preferences without tedious analyses, complex spreadsheets, or unreliable focus groups. Buynomics’ AI transforms all your data into Virtual Customers that mimic the buying decisions of real customers with unmatched precision. Use these instant and accurate consumer insights as the single source of truth to make decisions on price, promotion, product, portfolio, trade terms, channel & portfolio mix. Our holistic approach uncovers links between critical revenue levers and provides recommendations for best results - your key to profitable and sustainable decisions.

Website: https://www.buynomics.com/
Industry: Machine Learning, SaaS, Software
Company size: 50+
Headquarters: Cologne, North Rhine-Westphalia, Germany
Founded: 2018
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About the host Sammy:
Sammy and SAWOO enable you to become a thought leader and win leads directly through your own podcast & great content on LinkedIn.

Get in touch with Sammy here on LinkedIn.

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Past guests on the GROW B2B FASTER show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more.