GQ’s Will Welch on the Future of Magazines (and Men)

Is it possible the rumors of the death of print magazines (and masculinity) have been greatly exaggerated?

We sit this week with GQ's Global Editorial Director Will Welch to discuss the magazine’s 2025 Special Issue on American Masculinity (3:53), its revealing survey of nearly two thousand men across the US (5:00), the absence of “low-stakes mischief” in today’s surveillance age (9:40), the widespread obsession with Gen Z (12:00), and the “125 Rules for Modern Gentlemen” featured in the issue (17:30).

In Act II, we turn to Welch’s own story: his Atlanta upbringing (21:00), the music of OutKast and D’Angelo that shaped him (24:00), and his early years as an editor at The Fader (28:00). He also shares the call that brought him to GQ (33:00), his road to recovery (42:00), and how spiritual leader Ram Dass reshaped his life (48:00).

In Act III, Welch reflects on the “when the going was good” era of GQ (55:00), the magazine’s unparalleled access to its subjects (1:00:00), and how magazines (and men) can fit into the ever-changing cultural landscape (1:15:26).

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