GOOOAL!!!

As the world braces for another difficult year, a single global event promises to capture the attention of billions: the FIFA World Cup, co-hosted by Canada, Mexico, and the United States. In this episode, New Thinking for a New World takes a detour from geopolitics and climate to explore how an event of this scale actually comes together. Gabriela Cuevas—an experienced Mexican political leader—has the daunting task of coordinating Mexico’s role in a 104-match tournament watched around the globe. She joins the podcast to discuss the logistical, political, and cultural challenges of hosting the world’s most popular sporting event—and the opportunities it creates for countries and communities alike.