The CPG Strategy that Took Go Brewing from Online to Costco

Joe breaks down his strategic approach to building a CPG brand across multiple sales channels. Learn why the order matters—from your own Shopify storefront to Amazon to retail shelves—and how to build a compelling "data story" that opens doors with retailers. Discover the pros and cons of each platform, from FBA vs FBM on Amazon to native shopping on TikTok Shop and ChatGPT, and why getting product into customers' hands is its own kind of marketing.

For entrepreneurs, marketers and sales leaders seeking to build a powerful “data story,” improve repeat purchase rates, use cross-channel insights, and understand which platforms to prioritize first.

Readiness is a myth. When most people wait, entrepreneurs just start. Is this reckless, or a competitive advantage?

Joe reflects on several pivotal moments when he wasn't ready, but still pushed forward and built the fastest growing brewery in the country. From building a product with no previous experience to developing brand perception and advertising campaigns that are about more than awareness to launching in-store with one of the most esteemed retailers in the world (hint: think about what THEIR goals are), Joe shares lessons for entrepreneurs and business leaders that will help unlock growth potential by changing your mindset to prioritize momentum. Stop waiting and start going.

THC drinks: 1 year till prohibition?

A provision in the legislation that ended the federal government shutdown will close the loophole in the 2018 Farm Bill that allowed for hemp-derived THC and CBD products to become a $30 billion industry. This could destroy businesses like Easy Man, one of the very first non-alcoholic beers that is micro-dosed with THC and CBD, and Craftsmith, a contract beverage manufacturer that serves this growing industry. But the threat of prohibition is actually an opportunity for regulation that would supercharge the industry.

Whether you're one of the tens of millions of Americans who use hemp-derived THC-CBD products, or a business operating in the space, this timely episode gives critical perspective to this sudden change from an industry insider, including:

• the health benefits of CBD
• the market differentiation between kinds of cannabis and hemp customers
• the motivations and needs of major businesses within the industry, including distributors who control how alcohol and THC/CBD beverages get to the market
• why alcohol sales are declining and the investor demands to offset those losses
• easy-to-understand benefits of government regulation
• why innovative entrepreneurs have an opportunity to drive change now