GN 55 - Content Marketing for the Foundry Industry

This week, Staffan Zetterström sits down with Fabian Niklas, this time in a different role. Fabian is the driving force behind the new Marketing Accelerator for the high-pressure die casting industry.

If you’ve ever struggled to make your company visible beyond job ads and trade fairs, this episode is for you. Fabian explains why our industry has world-class technology but often hides it “in the drawer”, how to finally communicate benefits (not just features), and why consistent, smart content will attract the right customers and even AI search engines to your doorstep.

Key Insights

* Why great die casting innovations often remain invisible, and how to change that.

* How the Marketing Accelerator works: bi-weekly online meetups, peer feedback, and content accountability.

* Turning content into real leads and why mass press releases don’t work on Social Media.

* How AI search is changing how buyers find foundries and how to be discoverable.

* The power of consistency and uniqueness in technical B2B marketing.

* Building a personal brand that moves with you throughout your career.

Either you die a little bit every day, or you develop a little bit every day

Whether you’re responsible for business development, employer branding, or just curious about building your personal brand in die casting, the Marketing Accelerator is a free, community-driven workshop to learn, share, and grow. Invest a few hours, try the Marketing Accelerator, and see where it takes you.

Thank you for listening. We’ll see you in the next episode, where we’ll continue to bring you the latest insights and updates from the casting world. Don’t forget to ask questions, write comments, or make suggestions for future episodes.

Until next time, keep casting strong!

Fabian and Staffan

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit goldcasting.substack.com