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AI was supposed to make life easier… so why is it burying some law firms? In this episode, Sasha Berson chats with law firm coach Brian Glass to expose the hidden downsides of AI: how it’s quietly killing your visibility, complicating SEO, and steering prospects toward competitors. But don’t panic. You’ll also learn how Brian’s firm generates 80% of revenue from one GREAT lead source, and (as a bonus!) how he lowers case acquisition costs.

📰 About Brian Glass:
Brian Glass is a personal injury attorney and partner at Ben Glass Law in Fairfax, Virginia. He has coached 100+ law firm owners, helping them build practices that deliver real profit, predictable referrals, and a better quality of life. Known for landmark results (including Virginia’s largest DUI punitive verdict), Brian’s mission is to help lawyers thrive inside and outside the office.

👉 Sasha and Brian explore:
— How to survive in a world where AI is rapidly shrinking visibility on Google.

— Why over-automation is killing trust by replacing humans a little too quickly.

— How 60% of cases and 80% of revenue could come from trusted relationships.

— Why low-budget SEO is a trap — $2,500 retainers rarely move the needle.

— If offline marketing is back: use simple tools like postcards, lunches, and advisory relationships to drive leads.

👉 Main Takeaways from the Episode:

— Audit your AI visibility with a tool like AI Grader to see whether tools like ChatGPT are recommending your firm.

— Call your own intake line (or have a friend do it) to check response speed, tone, and follow-through.

— Schedule referral lunches with high-trust professionals (chiropractors, doctors, CPAs).

— Review your client touchpoints and replace one automated or AI-generated interaction with a real human moment.

📞 Connect with Brian Glass:

• Website: https://www.benglasslaw.com/

• LinkedIn: https://www.linkedin.com/in/fairfaxpersonalinjury/

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

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Think you need more leads? Think again. In this episode, Sasha Berson connects with Michael Patrick Strauch, a leading legal sales expert, to expose the hidden gaps that are silently killing your signed case numbers. Michael breaks down how top firms consistently convert 2–3x more clients from the same lead flow by changing how their intake teams connect, communicate, and close.

📰 About Michael Patrick Strauch:
Michael is a legal sales expert who works exclusively with law firms on optimizing intake, consultations, and closing. As Partner at Your Practice Mastered, a firm founded in 2009 that has helped 1,000+ law firms scale, he trains non-attorney closers to consistently hit 65–85% set rates and 60–80% close rates. His mission: build law firms that grow without the owner carrying every role and every sale.

👉 Sasha and Michael explore:
— AI vs. human intake: when automation works and when it kills conversions
— Why most intake teams never ask the right questions
— The hidden cost of “hot transfers”… and what converts better
— How to rescue the 30% of prospects who book but never show
— Data every law firm must track weekly to stay profitable

👉 Main Takeaways from the Episode:

— Have intake build an emotional connection before scheduling the consult.

— Track set + close rates weekly and aim for 65–85% set and 60–80% close consistently.

— Implement a 10–12 touch follow-up workflow across calls, text, and email.

— Put trained non-attorney closers in charge of consultations.

— Use AI only to support reminders and routing — never as the first human touch.

📞 Connect with Michael Patrick Strauch:

• Website: https://www.theclosingroom.com/

• LinkedIn: https://www.linkedin.com/in/michael-patrick-strauch-mps-28403864/

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

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Most law firms are bleeding talent — especially women — because Big Law is still obsessed with 80-hour weeks. In this episode, Sasha Berson chats with Leslee Cohen, who built a powerhouse Chicago firm by hiring top lawyers with one shared deal-breaker: they refused to sacrifice life for their career. Big Law said no. Leslee said yes — and it changed everything. She reveals how her team delivers elite work, maintains sky-high retention, and has a culture people genuinely love.

📰 About Leslee Cohen:
Leslee Cohen is a brilliant corporate and M&A attorney with 30+ years of deal-making experience, including 20 years in Big Law on Wall Street. Today, she runs AllRise Legal Counsel — a fast-growing firm that pairs top-tier legal talent with a flexible culture that Big Law can’t compete with. Her mission: help founders raise capital, scale fast, and land life-changing exits, without the burnout.

👉 Sasha and Leslee explore:
— The main reason women leave Big Law, and how your firm can be the solution

— A zero-turnover hiring model that any firm can copy

— Why flexibility is now a competitive advantage in the legal world

— How to attract elite lawyers without paying Big Law salaries

— The culture shift that makes teams “go the extra mile” automatically

👉 Main Takeaways from the Episode:

— Audit your team’s flexibility needs (confidential 1:1 convos — ask what they actually need)

— Fix recognition gaps by implementing weekly shout-outs or wins

— Stop résumé-gap bias by recruiting on experience and alignment, not perfect timelines

— Measure retention like a profit metric (track tenure, replacement costs, lost productivity)

— Allow ownership to let your team suggest improvements, and implement the good ones immediately

📞 Connect with Leslee Cohen:

• Website: https://www.linkedin.com/in/leslee-cohen/

• LinkedIn: https://www.allriselawyers.com/

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/