GBQ Live: PGA Partners' Day 2025

This episode of GBQ TV comes from The PGA Partners’ Event 2025 at Slaley Hall where host Sarah Stirk is joined by an expert panel to discuss some of the pressing issues in the golf industry.

Richard Barker, The PGA’s executive director – business development; Phil Craghill, director of golf marketing agency GMS; Chris Eigelaar, managing director of The Belfry Hotel & Resort; and Nuno Supelveda, co-CEO of Details Group and PGA Aroeira, engaged in a lively discussion and answered questions from a live audience.

During their discussion, we learn:

• How the golf industry might get to grips with the coming influence of artificial intelligence and what impact it may have on the future role of the PGA Professional
• Whether experience is more important than the golf course when it comes to providing a memorable tourism adventure
• How important service should be in a time of rising prices
• And how content creators and influencers are bringing new demographics into the game

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