GA Wavelengths # 30-Howard Toole, Rome Radio Partners

Howard Toole started as a jock in 10th grade in Augusta and quickly earned first-class ticket right after high school. He continued his radio journey at WRFC in Athens while finishing his degree at Georgia, then moved on to Louisville and New Orleans as an air personality and PD. Soon, he switched to sales, and ended up in Atlanta when Plough Broadcasting flipped WPLO-FM to Disco V-103. From there, he worked in Dallas, San Antonio, and returned to Athens as a GM. Along the way, he bought his first station in Pine Bluff, Arkansas. Now, he’s settled in Rome, Georgia, as managing partner of a six-station cluster—each station sounding much larger than its small-market size. Howard runs a lean operation, of necessity, relying on a core team plus a network of 80+ voices he can call on when needed, along with modern digital tech and AI voices, including one of his overnight hosts -- AI Gunner. Yup. He is A.I. We'll dive into Howard's unique approach, his use of technology, and hear more about AI Gunner in Wavelengths #30.