Future Proof Podcast Por Kantar & Saïd Business School Oxford University arte de portada

Future Proof

Future Proof

De: Kantar & Saïd Business School Oxford University
Escúchala gratis

Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/

Hosted on Acast. See acast.com/privacy for more information.

Kantar & Saïd Business School, Oxford University Economía Marketing Marketing y Ventas
Episodios
  • Designing For Success: Behavioural Fuels, Frictions and Innovation That Sticks

    Designing For Success: Behavioural Fuels, Frictions and Innovation That Sticks
    Apr 1 2026

    Great innovation isn’t just about what you build - it’s about how consumers experience, interpret and adopt it.


    In this episode of Future Proof podcast, Dr Nicki Morley, Global Innovation Lead at Kantar, is joined by Richard Shotton, author of ‘Hacking the Human Mind’, to explore how behavioural fuels and frictions shape innovation success, from identifying opportunities early to driving real adoption.


    Through evidence-backed insights and real examples, they unpack why consumers don’t always act on good ideas, and how innovators can design with human behaviour in mind.

    Hosted on Acast. See acast.com/privacy for more information.
    Más Menos
    30 m
  • Beyond LLMs: where AI, Culture and Humans Redefine Innovation

    Beyond LLMs: where AI, Culture and Humans Redefine Innovation
    Mar 23 2026

    In this Future Proof episode, Dr Nicki Morley, Global Innovation Lead at Kantar and Dr Angad Chowdhury, Co-CEO & CPO at Quilt.AI, unpack why genuine innovation demands more than fast outputs from LLMs.


    They explore how cultural sensing, behavioural fuels and frictions, and multisource signal intelligence reveal the collision zones where breakthrough opportunities emerge, and why human judgment is still essential to shaping concepts that are meaningfully differentiated and commercially real.


    They also share how the Kantar × Quilt.AI partnership brings these capabilities together, closing the loop from signal to opportunity spaces to concepts with rigour and transparency.

    Hosted on Acast. See acast.com/privacy for more information.
    Más Menos
    43 m
  • Crafting Early Advantage: Human Insights + AI as Engines of Innovation

    Crafting Early Advantage: Human Insights + AI as Engines of Innovation
    Mar 4 2026

    In this episode, Nicki Morley, Global Innovation Lead at Kantar, and Little Moons’ Ross Farquhar discuss how Little Moons turns early-stage ideas into high-impact innovation by designing for occasions, not categories, and acting fast in the market to learn and iterate. Ross Farquhar shares how strong brand guardrails make innovation purposeful while the team experiments, tests, and scales new concepts at speed. He also unpacks how AI accelerates trend discovery and early exploration, with human judgment shaping what truly becomes a breakthrough.


    A sharp look at modern innovation discipline, where agility, insight, and smart tools create genuine competitive advantage.

    Hosted on Acast. See acast.com/privacy for more information.
    Más Menos
    28 m
Todavía no hay opiniones